Regional Digital Sales Manager

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Ref#: 33042
CBS Business Unit: CBS Television Stations
Job Type: Full-Time Staff
Job Schedule: Full-Time
Job Location: Chicago, IL, US

About Us:
CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).
Description:

The Regional Digital Sales Manager will work closely with CBS Owned & Operated Television Stations’ Digital Sales Managers and leadership teams to develop and execute forward-thinking integrated campaigns and digital sales solutions to maximize revenue against CBS O&O digital properties, products and services.

PRIMARY ACCOUNTABILITIES:

The Regional Digital Sales Manager will assist and support the stations in the strategy and execution of digital media campaigns to achieve local sales goals.

Responsibilities include:

  • Assist CBS Television Stations sales and marketing teams in developing integrated media campaigns
  • Assist local stations as point-of-contact for local digital RFPs and opportunities that may include:
    • Multi-market/National opportunities
    • Pre and Post sales management
    • Significant single-market budgets ($25k+)
    • New business clients
    • Require an in-depth knowledge of the digital media space
  • Function as a digital marketing expert for the CBS Local Digital Media portfolio of assets
  • Lead/attend client or agency presentations as needed
  • Assist local Digital Sales Managers with mitigating revenue at-risk
  • Assist in digital training and onboarding of new employees
  • Work with CBS Local / CBS Television research teams to maintain accurate online media kits
  • Assist in prospecting of new clients
  • Advise local teams on order-entry for intricate digital campaigns
  • Coordinate special requests, contest pages, approvals, etc. with CBS Local corporate digital team
  • Assist in the review and evaluation of new digital partnerships, products and services

Qualifications:

CORE COMPETENCIES:         

  • Knowledge of the online & traditional media business
  • Excellent sales skills including the ability to handle multiple projects at once
  • Good organizational and time management skills, strong analytical and problem solving skills
  • Excellent listening and presentation skills
  • Team oriented
  • Highly proficient in PowerPoint and Excel
  • Understanding of Wide Orbit, DFP, Google Analytics, Adobe Analytics, comScore, Scarborough, Adobe Creative Suite CS, and other web related applications a plus

MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS:

  • Minimum 3-5 years of experience in advertising/media field.  Traditional media experience (especially TV) is a plus
  • BS / BA degree required
  • Dedicated and driven work ethic, excellent writing skills, and outstanding computer skills

EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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