New Business Digital Account Executive- KTVT DallasApply
Position Purpose: Report to sales management and be responsible for prospecting, developing, closing, and maintaining advertising accounts with CBS Local Digital Media and KTVT/KTXA.
Primary Responsibilities include but are not limited to:
Primary role will be to grow online ad sales revenue and exceed revenue goals; position focused on creating new business opportunities, mainly direct
Aggressively pursue and sell on line advertising placements across CBS digital properties including CBS Local websites and apps, mobile, social platforms and third party offerings.
Prioritize and organize sales calls based on maximum potential return.
Source and respond to local RFP’s making strategic recommendations to win business and maximize online revenue.
Create and sell unique digital sales promotions, including custom video, editorial, contests and special advertising programs
Analyze competitive online media marketplace
Responsible for day-to-day management of individual ad sales; including forecast management, campaign management and sales analysis:
- Order-entry and management of digital campaigns in Wide Orbit.
- Submit online campaign creative and track pacing in Google DFP.
- Work with CBS creative teams on production of digital campaign deliverables.
- Manage creative process for ads including resizing, digitizing, etc.
- Monitor and optimize campaigns to optimize client ROI and performance.
Results Focused, Self-Starter
Internet Advertising Savvy
Ability to work autonomously
Minimum Education and Experience Requirements:
Minimum 2 yrs of online advertising sales. Other media sales or digital agency experience is a plus.
Dedicated and driven work ethic, excellent writing skills, and comfortable making presentations to all size groups (5-50), outstanding computer skills.
Must excel with PowerPoint and Excel and/or Pages and Numbers.
Understanding of Wide Orbit, Google Analytics, Google DFP, ComScore, and Adobe Creative Suite are a plus.