Director of Creative Services

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Ref#: 34122
CBS Business Unit: CBS Television Stations
Job Type: Full-Time Staff
Job Schedule: Full-Time
Job Location: Chicago, IL, US

About Us:
CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).
Description:

JOB DESCRIPTION:

CBS 2 CHICAGO is seeking a Director of Creative Services. 

Are you innovative, creative and an extraordinary leader ready to push the business of media marketing and management forward? Are you versatile and can you institute a creative vision that will establish efficient strategies for brand development and visual execution?  Are you ready to serve as a lead ambassador internally and externally for the brand by taking ownership of an aggressive multi-platform strategic marketing plan and its results?

We are excited about you if you have the unique aptitude to creatively deliver and leverage the aforementioned.

  • This position reports directly to the President and General Manager.

PRIMARY ACCOUNTABILITIES:

  • Oversee and manage CBS 2 Chicago’s brand, marketing and promotional efforts across all platforms.

     

  • Build and lead a team of high performing and inspiring creatives who are empowered to deliver excellence.

    • Management of staff including on air producers, art designers and editors.

       

  • Establish and showcase creative content that will grow and retain audiences across all media distribution outlets.

     

CORE COMPENTENCIES:

  • Proven leadership capabilities with a track record of successfully recruiting, retaining and teaching staff. 

     

  • Lead the direction and supervision of all marketing messages, scripts, spots, campaigns, and other creative.

     

  • Manage the operating budget for the station’s advertising, promotions, graphics and creative services efforts.  Understanding of strategic media planning and media buying is crucial.

     

  • Collaborate with the research department to understand viewer insights and translate those insights into creative strategies that entertain, enlighten and engage our audience.

     

  • Oversee the production and scheduling of promotion including brand image campaigns, daily news promotions, tent pole events, syndicated, local and network programming priorities.

     

  • Full implementation and execution of cross promotions and marketing events for the business.

     

  • Perform other duties as assigned.

Qualifications:

REQUIREMENTS & EDUCATION:

Outstanding people skills.  Must work well with General Manager, and all Department Heads to position the station brand and execute ideas.  Must have prior management experience; be results-oriented, creative, and adept at multi-tasking.

      Preferred Bachelor’s degree in Mass Media, Communications, Marketing, or Advertising.

      Preferred 3-5 years market experience in management, promotion and production.

      Experience with non-linear editing a necessity.


EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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