Director of Creative ServicesApply
CBS 2 CHICAGO is seeking a Director of Creative Services.
Are you innovative, creative and an extraordinary leader ready to push the business of media marketing and management forward? Are you versatile and can you institute a creative vision that will establish efficient strategies for brand development and visual execution? Are you ready to serve as a lead ambassador internally and externally for the brand by taking ownership of an aggressive multi-platform strategic marketing plan and its results?
We are excited about you if you have the unique aptitude to creatively deliver and leverage the aforementioned.
This position reports directly to the President and General Manager.
Oversee and manage CBS 2 Chicago’s brand, marketing and promotional efforts across all platforms.
Build and lead a team of high performing and inspiring creatives who are empowered to deliver excellence.
Management of staff including on air producers, art designers and editors.
Establish and showcase creative content that will grow and retain audiences across all media distribution outlets.
Proven leadership capabilities with a track record of successfully recruiting, retaining and teaching staff.
Lead the direction and supervision of all marketing messages, scripts, spots, campaigns, and other creative.
Manage the operating budget for the station’s advertising, promotions, graphics and creative services efforts. Understanding of strategic media planning and media buying is crucial.
Collaborate with the research department to understand viewer insights and translate those insights into creative strategies that entertain, enlighten and engage our audience.
Oversee the production and scheduling of promotion including brand image campaigns, daily news promotions, tent pole events, syndicated, local and network programming priorities.
Full implementation and execution of cross promotions and marketing events for the business.
Perform other duties as assigned.
REQUIREMENTS & EDUCATION:
Outstanding people skills. Must work well with General Manager, and all Department Heads to position the station brand and execute ideas. Must have prior management experience; be results-oriented, creative, and adept at multi-tasking.
• Preferred Bachelor’s degree in Mass Media, Communications, Marketing, or Advertising.
• Preferred 3-5 years market experience in management, promotion and production.
• Experience with non-linear editing a necessity.