Director of Content Development Marketing

Ref#: 32357
CBS Business Unit: CBS Television Stations
Job Type: Full-Time Staff
Job Schedule: Full-Time
Job Location: Boston, MA, US

About Us:
CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).
WBZ-TV is looking for a candidate for the Director of Content Development Marketing position. 
Job Duties and responsibilities include:
  • Initiate content opportunities for new and existing client base

  • Manage station partnerships for special events

  • Ideate strategic marketing plans based on client needs analysis

  • Attends sales calls (webex and in-person) with the AE’s to present and sell marketing/sponsorship plans

  • Work closely with select station partner organizations on marketing and sponsorship opportunities

  • Work with Creative Services to coordinate commercial production needs

  • Work with the VP/Director of Sales on the growth & management of content development sector

  • Evaluate financial performance for campaigns, sponsorships and marketing campaigns, while managing projects P&L’s

  • Sourcing and developing new content partnership opportunities that can be distributed across multiple media platforms in Boston and other markets

  • Provide Sales support for sponsorship and marketing campaigns leveraging CBS Boston and CBS O&O assets

  • Self-starter with excellent presentation skills - proficient with building presentations

  • Sales experience is not required, but candidate must have proven experience developing and executing projects that connect with targeted audiences

  • Deep understanding of content distribution on tv and digital platforms

  • Candidate must have strong strategic marketing ideation abilities and multi-task with short lead-time on projects

  • Strategic thinker with the ability to influence and ideate innovative ideas for new and existing client base 

  • Ability to develop and maintain strong relationships with Content Buyers, Agents, Producers and Managers

  • Willingness to challenge conventional wisdom and champion bold ideas to the changing media landscape and consumer behavior

  • Strong leader with excellent interpersonal and relationship development skills

  • 7-10 year’s experience in a marketing management/content development role

  • A Media background is preferred.



This position reports to station President/General Manager


*please no phone calls

EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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