Director Research / Miami HubApply
Manage research data analytics workflow, timeline development and all projects for four (4) Television Stations WFOR/WBFS, WUPA, WTOG.
Develop custom category and client specific presentations.
Ability to distill findings and publish results using Excel, PowerPoint and Word. Develop agency/client presentations. Able to present effectively to small and large groups of industry peers and clients.
· HUB FOR THE FOLLOWING CTS MARKETS:
o MIAMI, ATLANTA TAMPA
o Oversee Strata maintenance Philadelphia, Boston, Detroit, Pittsburgh, Baltimore
· Ratings tracking and analysis
· Kantar Spending Analysis
· SQAD Analysis
Use PC and Web based software to compile and analyze consumer research, retail expenditures, and product/lifestyle information in key retail categories.
Translate research findings into concise and meaningful advertiser presentations, innovative tools and creative leave-behind pieces.
Execute research strategies and projects that support the needs of the GSMs, DOSs, GM, department heads and sales staff
Utilize custom geo-based demographic research and local qualitative research from a variety of resources including MRI, Scarborough, and U.S. Census to help build a solid qualitative case for our stations among advertisers in the marketplace.
Create market-wide presentations for key sports sponsorships, Fall lineup, as well as broadcast medium effectiveness vs. other media options available to our clients and other topics.
Assist Account Executives and Sales Management in the development of strategies, utilizing all available research tools that effectively address client’s key marketing challenges and business needs
· Detail oriented and strong organizational skills
· Customer service focused.
· Ability to multi-task and prioritize and meet deadlines.
· Communication Skills.
· Strong knowledge of Power Point, Word and Excel
· At least 3-4 years of local broadcast research experience
Knowledge of Nielsen, Comscore, SQAD, Kantar, Wrap Overnights and Wrap Sweeps & Strata (FreeWheel
College Degree in Marketing or Advertising or equivalent work experience
Experience in broadcast TV or cable
Highly proficient with a PC utilizing Microsoft programs (Word, Excel, and PowerPoint).
Excellent writing, math and oral communication skills are essential.
Ability to work under pressure with a positive attitude
Ability to handle multiple projects at a time, with superior time-management skills