Digital Sales Specialist

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Ref#: 27662
CBS Business Unit: CBS Television Stations
Job Type: Full-Time Staff
Job Schedule: Full-Time
Job Location: Chicago, IL, US

About Us:
CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).
Description:

The Digital Sales Specialist will work with the CBS Owned & Operated Television Stations’ sales teams, in planning and executing online advertising campaigns.

 

PRIMARY ACCOUNTABILITIES:

The Digital Sales Specialist will organize online sales efforts of the Sales teams and assist in the development of new revenue opportunities and maintenance of new/existing campaigns.  Working with internal teams and external clients, the Digital Sales Specialist will provide detailed client service to ensure the teams success.   Responsibilities include:

 

  • Create media plans and customize sales proposals and presentations for local/national/multi-market opportunities
  • Responsible for day-to-day management of all advertising sales including forecast management, campaign management and sales analysis including:
    • Online order-entry and management of local/national digital campaigns
    • Submit online campaign creative and track pacing
    • Work with CBS creative teams on production of web creative for digital campaigns
    • Manage creative process for ads including resizing, digitizing, etc
    • Monitoring campaigns and communicating with sales team and client regarding proposed revisions, campaign optimization, delivery
  • Coordinate special requests, contest pages, approvals, etc. with CBS Local Digital Media team
  • Work with CBS Local / CBS Television research teams to maintain accurate online media kits
  • Assist in prospecting of new clients
  • Support sales teams in developing sponsorships around major CBS initiatives and manage availability

(NFL Football, College Basketball, Grammy Awards, Primetime Programming, etc)

  • Assist CBS Television Stations marketing teams in developing integrated media campaigns

 

Qualifications:

CORE COMPETENCIES:          

  • Knowledge of the online & traditional media business
  • Excellent sales skills including the ability to handle multiple projects at once
  • Good organizational and time management skills, strong analytical and problem solving skills
  • Excellent listening and presentation skills
  • Team oriented
  • Highly proficient in PowerPoint and Excel
  • Understanding of Wide Orbit, DFP, Google Analytics, Adobe Analytics, comScore, Scarborough, Adobe Creative Suite CS, and other web related applications a plus

 

MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS:

  • Minimum 1-2 years of experience in advertising/media field.  Traditional media experience (especially TV) is a plus
  • BS / BA degree required
  • Dedicated and driven work ethic, excellent writing skills, and outstanding computer skills
EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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