Digital Sales Specialist

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Ref#: 32378
CBS Business Unit: CBS Television Stations
Job Type: Full-Time Staff
Job Schedule: Full-Time
Job Location: New York, NY, US

About Us:
CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).
Description:

PURPOSE OF POSITION:

The Digital Sales Specialist will work with the CBS Owned & Operated Television Stations sales teams in planning and executing local and multi-market digital advertising campaigns.

PRIMARY ACCOUNTABILITIES:

The Digital Sales Specialist will assist in the development of new revenue opportunities and ongoing account management of new/existing campaigns. Working with internal teams and external clients/partners, the Digital Sales Specialist will be proficient in all areas of digital sales support to ensure the team’s overall digital success.

Responsibilities include:

  • Create visually captivating digital sales collateral and detailed digital media plans for local/multi-market clients.
  • Monitor campaigns and communicate with sales teams regarding proposed revisions, campaign optimization recommendations, recaps, etc.
  • Provide ongoing sales training for digital sales products and services.
  • Assist markets with order-entry and local/multi-market digital campaign management as necessary.
  • Work with CBS creative teams on production and trafficking of digital assets for digital campaigns.
  • Assist markets with digital research requests in conjunction with CBS Television Stations research team.
  • Assist in prospecting for new digital business opportunities.
  • Support sales teams in developing sponsorships around major CBS tent-pole events including NFL Football, College Basketball, Grammy Awards, Primetime Programming, etc.
  • Assist in coordinating digital sales efforts between sales teams and third-party partners as necessary.

Qualifications:

CORE COMPETENCIES:         

  • Knowledge of the digital and/or traditional media business
  • Close attention to detail, time management, and the ability analyze and handle multiple projects at once
  • Self-starter with the ability to problem solve
  • Excellent listening and presentation skills
  • Team-oriented
  • Highly proficient in PowerPoint and Excel
  • Understanding of Wide Orbit, Google DFP, DSPs, Google Analytics, Scarborough, MOAT, Adobe Creative Cloud, and other web related applications a plus

MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS:

  • Minimum 1-2 years of experience in advertising/media field.
  • Traditional media experience (especially TV) is a plus
  • BS / BA degree required
  • Dedicated and driven work ethic, excellent writing skills, and outstanding computer skills

EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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