Digital Sales Manager

Ref#: 33731
CBS Business Unit: CBS Television Stations
Job Type: Full-Time Staff
Job Schedule: Full-Time
Job Location: Minneapolis, MN, US

About Us:
CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).

The Digital Sales Manager will report to the Director of Sales at WCCO-TV and will be responsible for working closely with WCCO-TV sales team to prospect, develop, close, and maintain advertising accounts on ( and CBS Local Digital properties.

·         Educate and train WCCO-TV sales staff about all online sales opportunities.

·         Develop compelling sales proposals and presentations for local sales staff around CBS Local digital opportunities including ( and secondary revenue initiatives.

·         Review local stations RFP’s and make strategic recommendations to maximize online revenue.

·         Grow online ad sales revenue and exceed revenue goals by prospecting for new clients and digital agencies.

·         Set sales agenda including, prioritizing and organizing sales calls based on maximum potential return.

·         Create and sell unique sales promotions, including contests and special advertising programs, focusing on relevant local events and content sections within the local site.

·         Maximize revenue by effectively and efficiently managing advertising inventory & pricing.

·         Prepare and review local market sales reports and periodic forecasts.

·         Review all online orders and coordinate all ad sales campaigns with National Sales offices.

·         Monitor and evaluate the local station’s online inventory and current pricing.

·         Submit monthly, quarterly and annual inventory and sales reports.

·         Coordinate with National Sales and approve the pricing of all locally sold online ad campaigns.

·         Maximize CPM’s.

·         Analyze competitive (local) online media marketplace

·         Manage agency/client relationships.

·         Coach local sales staffs on the most effective ways to use their local website to develop opportunistic revenue-generating programs and always include an online component with all TV deals.

·         Work closely with Marketing Manager, Local Sales Manager, National Sales Manager, and Director of Sales to proactively develop solution based integrated media campaigns.

·         Manage efforts of Digital Sales Coordinator to effectively execute ad sales campaigns, trafficking and reporting for all aspects of Digital sales.


·         Knowledge of the online media business and underlying technology and research.

·         Excellent sales skills including the ability to create and build relationships.  Demonstrated track record of success and established relationships.

·         Good organizational and time management skills.

·         Excellent listening, negotiation and presentation skills. Team oriented

·         Minimum 5 years of online advertising sales.


·         Traditional media sales experience (especially TV) is a plus.

·         BS / BA degree preferred.

·         Dedicated and driven work ethic, excellent writing skills, and comfortable making presentations to all size groups (5-50), outstanding computer skills.

·         Proficiency with Wide Orbit, DFP, Google Analytics, comScore, Scarborough, and/or Photoshop a plus.

EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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