Digital Account ExecutiveApply
- Primary role will be to grow online ad sales revenue and exceed revenue goals; position will be focused on creating new business opportunities and growing existing partnerships with agencies and clients.
- Sell online advertising placements across CBS Local Digital properties including CBS Local websites and apps, mobile, social platforms and third-party offerings.
- Prioritize and organize sales calls based on maximum potential return.
- Source and respond to local RFPs, making strategic recommendations to win business and maximize online revenue.
- Create and sell unique digital sales promotions, including custom video, editorial, contests and special advertising programs.
- Analyze competitive online media marketplace.
- Responsible for day-to-day management of individual ad sales; including forecast management, campaign management and sales analysis:
- Order entry and management of digital campaigns in Wide Orbit.
- Submit online campaign creative and track pacing in Google DFP.
- Work with CBS creative teams on production digital campaign deliverables.
- Manage creative process for ads including resizing, digitizing, etc.
- Monitor and optimize campaigns to optimize client ROI and performance.
Minimum 2-3 years of online advertising sales. Other media sales experience is a plus.
Dedicated and driven work ethic, excellent writing skills, and comfortable making presentations to all size groups (5-50), outstanding computer skills.
Must excel with PowerPoint and Excel and/or Pages and Numbers.
Understanding of Wide Orbit, Google Analytics, Google DFP, ComScore and Adobe Creative Suite are a big plus.
Individual must be results focused, a self starter and have the ability to work autonomously.
Internet advertising savvy.