Creative Services DirectorApply
CBS13/CW31, the CBS-owned television duopoly in Sacramento is seeking a Creative Services Director to develop and oversee the station’s image marketing, direct all advertising, research, promotional and contest initiatives of the station, daily promotion of the CBS13 news, CW31 and Good Day products as well as oversight of our commercial production efforts.
The successful candidate will work with station leadership and the news department to make sure Stations are delivering on our brand promises, develop strategic plans, inspire the team and drive results. The CSD will be proactive in all facets of the role, specifically in the production of station image and daily news topical promotion, image spots, graphic design, outside media, digital and social brand integration, sales production and station community initiatives.
Duties and Responsibilities:
Drive the strategic and creative development of audience across a wide range of media platforms
Close direction and supervision of all marketing messages and scripts, spots, campaigns, and other creative
Oversee daily topical advertising
Develops marketing plans for projects driven by television marketing and promotion
Responsible for ratings performance of newscasts, in partnership with the news director, through creative execution of supporting promotional advertising both related to image and topical spots
Responsible for the look and feel of all television/studio sets, signage, and vehicles
Manage operating budget for the Creative Services, Graphic and Sales Production Departments.
Planning and execution of the sweeps plan and outside media budget.
Partner with Sales Managers, Account Executives and Clients to produce outstanding creative to help achieve revenue goals.
Manage on air inventory and ad scheduling
Bachelor’s degree in marketing, communications or equivalent preferred
5+ years broadcast television market experience
3+ years in creative services leadership role managing staff
Familiarity with using research and metrics to drive innovation and results on all platforms
Superior verbal and written communication skills
Proven track record in team building and collaboration skills
Inclusive leader who builds a strong two-way relationship with his/her staff
Ability to handle multiple projects at once and meet tight deadlines in a fast-paced environment
Attention to detail and strong organization skills
Excellent computer skills including Word, Power Point and Excel
Strong fluency in non-liner editing with Adobe, Avid systems and After Effects