Social Media Producer

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Ref#: 26939
CBS Business Unit: CBS Television Network
Job Type: Full-Time Staff
Job Schedule: Full-Time
Job Location: New York, NY, US

About Us:
CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System.  Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS' total network lineup was watched by more than 130 million people a week during the 2012/2013 season. The Network has the #1 drama/scripted program, NCIS; #1 sitcom, THE BIG BANG THEORY; #1 newsmagazine, 60 MINUTES; and #1 daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports.
Description:

Stephen Colbert took over as the host of The Late Show on Tuesday, Sept. 8, 2015.  Colbert is known for his work as a television host, writer, actor, producer, and best known for his charity work teaching English as a second language on Tunisian date farms.  Prior to joining the CBS family and being officially adopted by the network president, Les Moonves, Colbert helmed “The Colbert Report” which aired nearly 1,500 episodes and required Stephen to wear nearly 1,500 different neckties.  The program received two Peabody Awards, two Grammy Awards, and several unwelcomed shoulder massages.  “The Colbert Report” won two Emmys for Outstanding Variety Series in 2013 and 2014, both of which appear to have been lost in the move. 

As the Social Media Producer for The Late Show with Stephen Colbert you will work with Digital and CBS Interactive to build and maintain social engagement on various platforms including Facebook Live, Twitter, Snapchat and Instagram. You will lead content creation and account maintenance, and will be the de facto Late Show fan club president, interacting with fans and nurturing online engagement. Leading candidates will be self-contained social media machines with a background or demonstrated interest in comedy.  

Primary Responsibilities:

  • Generate innovative ideas with a particular focus on expanding The Late Show’s presence and audience participation across all social media platforms including Facebook Live, Twitter, Snapchat, and Instagram
  • Utilize social media analytics to ensure maximum engagement and measure the success of new initiatives and individual  campaigns
  • Identify and capitalize on social media trends
  • Schedule posts throughout the day, live tweeting the show, creating shareable GIFS and graphics, and coordinating the roll-out of new social media initiatives
  • Effectively interact with fans, talent, and internal stakeholders 
  • Maintain all social media accounts by ensuring  best practices, while fostering a positive brand image for The Late Show         


Qualifications:
  • 3+ years' experience managing the overall social media strategy for a media company; comedy or entertainment experience required
  • Demonstrated ability to generate new and creative ideas for social media platforms including Facebook Live, Twitter, Snapchat and Instagram
  • Experience creating content across all platforms, including tweets, gifs and graphics; ability to be funny in under 140 characters; headline writing experience preferred
  • Ability to effectively communicate with fans, talent, and various internal stakeholders 
  • Great organizational skills with an ability to handle multiple projects with ease,  in an extremely fast-paced and ever-changing environment
  • Experience with Photoshop and basic knowledge of design required; editing experience strongly preferred

 

EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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