SVP Marketing

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Ref#: 32508
CBS Business Unit: CBS Television Distribution
Job Type: Full-Time Staff
Job Schedule: Full-Time
Job Location: Santa Monica, CA, US

About Us:

CBS Television Distribution is the preeminent company in television syndication. CTD produces or distributes 10 first-run series, including the long-running, critically acclaimed hits Judge Judy, Dr. Phil, Entertainment Tonight, Wheel of Fortune, Jeopardy!, Inside Edition and Rachael Ray, and holds the largest distributed television library at 70,000 hours strong. CTD’s popular off-network product includes the CSI, NCIS and Star Trek franchises, as well as classic series such as Everybody Loves Raymond and Frasier. In addition, CTD handles the domestic television distribution of CBS Television Studios, CBS News, CBS Films and Showtime. CTD is a unit of CBS Corp. For more information, go to www.cbstvd.com.

Description:

The SVP of Marketing is a key member of the Marketing team, reporting to the EVP, Marketing. The selected candidate will oversee a diverse marketing portfolio for broadcast syndication, including ad sales and demonstrate to be an experienced Marketing executive.  The Senior Vice President of Marketing must have an excellent understanding of their company's goals and consumer desires. They work closely with the EVP, Marketing, developing and overseeing various marketing projects and campaigns that are designed to improve the company's image and promote its programming or services. The SVP of Marketing must analyze  and introduce initiatives that will help to promote and market our product in this ever changing market place.

 

Job responsibilities include, but are not limited to: 

  • Develops and executes marketing plans and strategies for both Business to Business sales and Consumer advertising & promotion
  • Candidate must have strong skills in writing/producing of video content: promos, Sales presentations and social media/digital content.
  • Cultivate strong relationships with the local stations in order to better market our shows
  • Analyzes the effectiveness of past promotions and incorporates successful elements into future marketing strategies
  • Manages marketing expenditures within projected budgets
  • Works seamlessly with all other departments and department leadership in division to ensure quality, clear efficient communication, and brand cohesiveness
  • Manages and implements launch strategies for new/returning programming in all media including but not limited to  TV,  radio, print, cable, digital, & social media
  • Review, design and implement business strategies, plans and procedures with various departments and division leadership
  • Set comprehensive goals for performance and ratings growth
  • Oversee daily operations of the department and the work of department employees
  • Evaluate ratings performance by analyzing and interpreting data and metrics
  • Participate in expansion activities (investments, acquisitions, corporate alliances, etc.)
  • Manage relationships with partners/vendors
  • Works with Research Department to conduct market research and monitor market trends in order to remain competitive and meet overall objectives
  • Support Domestic and Ad Sales departments with sales materials.


Qualifications:
  • Ideal candidate understands TV Syndication and has a strong rolodex with the TV stations across the country
  • Ability to manage and collaborate with a diverse creative group within the department
  • Ability to multi-task efficiently
  • Strong Attention to detail (including good spelling, grammar and proofing skills)
  • Initiative to prioritize work and juggle multiple deadlines in a fast-paced environment
  • Must have excellent communication skills and ability to clarify goals for division, department, and individuals within the department
  • Ability to positively manage client and talent interactions and relationships
  • Proficient with PC & Mac software
  • Excellent follow through
  • Outstanding interpersonal & communication skills
  • Basic video editing and production skills a plus
  • BS/BA Degree in marketing or related field, Master’s Degree preferred
  • Ability to positively interact with clients, talent and team members
  • Positive organizational habits
  • Thinks creatively and strategically – cross right brain to left at a moment’s notice
  • A background that includes local broadcasting, production, cable, digital experience
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EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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