Manager, Branded Content

Ref#: 27621
CBS Business Unit: CBS Television Distribution
Job Type: Full-Time Staff
Job Schedule: Full-Time
Job Location: New York, NY, US

About Us:
CBS Television Distribution is the preeminent company in television syndication. CTD produces or distributes 10 first-run series and holds the largest distributed television library at 70,000 hours strong. Among CTD's critically-acclaimed programs are the #1 syndicated series Judge Judy; talk leader Dr. Phil; the #1 and #2 rated game shows Wheel of Fortune and Jeopardy!; the Emmy Award-winning talk shows Rachael Ray and The Doctors; the #1 and #2 newsmagazines Entertainment Tonight and Inside Edition, along with The Insider.
  • Design, develop and execute content experiences for Fortune 500 marketers and consumers

  • Win new business with ideas and programs that wow; retain existing business by continuing to innovate and deliver results

  • Craft and sell meaningful, custom content experiences with digital, social, media, PR and promotional elements

  • Balance demands of eight show properties and aggressive revenue targets, simultaneously activating executions, partnerships and responding to RFPs

  • Thrive working cross-functionally; interface daily with media sales, production, digital, social, development, research, public relations, communications, marketing, legal, and finance teams to ensure cohesive integrated client campaigns

  • Foster strong, genuine relationships with both internal and external partners to galvanize support for programs

  • Work with marketers to gain a deep understanding of their brand, campaign, objectives, target and messaging

  • Collaborate with producers to develop strategic creative ideas that deliver for the brand and delight our audiences

  • Optimize campaigns by educating clients on: audiences, creative process, storytelling, talent, production, metrics and trends

  • Shares result (quantitative, qualitative and anecdotal) to demonstrate best practices, proven results and impact brands can expect

  • 4-6 years of relevant marketing, production, or agency experience

  • Thinks creatively & strategically

  • Highly driven & motivated with excellent follow up

  • Strong interpersonal & communication skills

  • Professional demeanor and knows how to work cross-functionally

  • Client interaction and presentation skills

  • Detail-oriented and great organizational habits

  • Creative problem solver

  • Ability to multi-task and meet deadlines in a fast-paced environment

  • Passionate about new and emerging media trends and practices

EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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