Email Marketing Manager

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Ref#: 27792
CBS Business Unit: Simon & Schuster
Job Type: Full-Time Staff
Job Schedule: Full-Time
Job Location: New York, NY, US

About Us:
Simon & Schuster, a part of CBS Corporation, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children’s Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, India and the United Kingdom.
Description:

The Email Marketing Manager is responsible for growing and enhancing the consumer and B2B email marketing programs for all divisions of S&S. The Email Marketing Manager will be responsible for executing and refining the overarching CRM strategy and managing the email campaign process end-to-end, including planning, targeting, segmentation, set-up, testing, execution, reporting and optimization through the use of industry best practices, creative, and precise use of data and analytics. The candidate will be responsible for list management and segmentation, HTML coding of emails, tracking and deployment of emails using our current service provider (Responsys). In addition, supports international business units by sharing best practices and implementing new CRM programs as needed. 

Qualifications:

                Minimum 5 yrs experience. Experience with CRM systems and databases, web analytics (Omniture), HTML. Strong project management, Excel and communication skills. Experience working with ESPs (Responsys a plus)

EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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