Digital Marketing Coordinator
CBS Business Unit: Simon & Schuster
Job Type: Full-Time Staff
Job Schedule: Full-Time
Job Location: Concord, MA, US
Simon & Schuster, a part of CBS Corporation, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children’s Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, India and the United Kingdom.
Simon & Schuster, a division of CBS, is looking for Digital Marketing Coordinator for setting up marketing campaigns, landing pages, and maintaining the promotional calendar while ensuring brand consistency and tracking are properly setup for our highly successful Pimsleur Language Learning business. This position reports directly to the Senior Director of Marketing and is based in Concord, MA.
- Coordinate and execute updates to landing pages, ad units, and other marketing channels.
- Work directly with marketing vendors to ensure smooth execution of marketing campaigns and analytics
- Make technical updates and version control management of marketing materials.
- Market research including surveying of prospects and customers to identify changing consumer behaviors, expectations, and experiences.
- Quality Assurance to ensure end-to-end testing of new and existing landing pages, order funnels, and customer experiences.
- A/B test setup and archiving of test results.
- Work with in-house and outside designers and creative teams to develop test materials.
- Knowledge of digital marketing and analytics principles
- Ability to implement and modify code in CMS platforms
- Excellent verbal and written communication skills
- Eager to learn new skills and tackle projects outside the scope of this job description
Equal Opportunity Employer Minorities/Women/Veterans/Disabled