Associate Digital and Social Marketing Manager

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Ref#: 29558
CBS Business Unit: Simon & Schuster
Job Type: Full-Time Staff
Job Schedule: Full-Time
Job Location: New York, NY, US

About Us:
Simon & Schuster, a part of CBS Corporation, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children’s Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, India and the United Kingdom.
Description:

Simon & Schuster Children’s Publishing, home to countless beloved authors, books, brands, and series—including Cassandra Clare, Dork Diaries, Ellen Hopkins, Jason Reynolds, Hillary Clinton, Stuart Gibbs, Laurie Halse Anderson, Jenny Han, PJ Masks, Daniel Tiger, Nancy Drew and the Hardy Boys—is searching for an Associate Manager/Manager to join our digital & social marketing department.

 Our ideal candidate is a creative, organized, high energy, widely read lover of children’s books, especially YA, with knowledge of and experience managing all major social media channels; creating social content, including long-form blog pieces; working with authors and influencers; and brainstorming, planning and executing innovative and strategic social campaigns.

 The Associate Manager/Manager will work with the Digital Marketing Strategist on the development and execution of social and digital initiatives for S&S Children’s Publishing across imprints and age categories, with a focus on YA. Job responsibilities include:

  • Daily management of YA-focused social channels (Simon Teen and Riveted, in addition to a handful of title-specific properties), including planning and posting content, writing copy, engaging with followers, maximizing reach and growing audience
  • Serving as primary editor of RivetedLit.com, S&S’s online community for teen readers and lovers of YA novels, including monthly content planning and site organization, writing posts, running weekly editorial board meetings, soliciting content from in-house contributors, creating banners, and preparing weekly Riveted newsletter
  • Brainstorming and executing digital marketing campaigns and maintaining up-to-date digital marketing plans for all YA titles
  • Creating/working with internal or external vendors to create digital assets for use in organic social promotion and/or social advertising, including but not limited to photos, designed graphics, videos, landing pages, and website builds
  • Working with social influencers in coordination with Digital Marketing Assistant
  • Coordinating Riveted branded promotions at consumer cons and festivals, including YALLFest, YALLWest, North Texas Teen, SDCC & NYCC
Support Digital Marketing Assistant in brainstorming and implementing digital marketing plans for middle grade, picture book, chapter book and license titles
Qualifications:
  • 2-3 years of experience in book marketing or related field, children’s book publishing preferred
  • Social community management experience and intimate knowledge of major social media platforms
  • Superb written and verbal communication skills
  • Familiarity with digital analytics and social listening tools
  • Proven ability to work independently in a fast-paced environment
  • Extremely detail oriented
  • Demonstrable knowledge of the YA publishing landscape, including competitive environment

Preferred Qualifications:

  • Photoshop, InDesign, and/or HTML skills
  • Project management experience, especially in content production for digital and social channels
  • Photography skills
  • Experience working with authors


EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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