Temporary Manager, Social Media Marketing

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Ref#: 26588
CBS Business Unit: Showtime
Job Type: Temporary / Per Diem / Freelance
Job Schedule: Full-Time
Job Location: New York, NY, US

About Us:

With critically-acclaimed and award-winning hits that include BILLIONS, THE AFFAIR, HOMELAND, RAY DONOVAN, MASTERS OF SEX, SHAMELESS, DEXTER®, HOUSE OF LIES, EPISODES and PENNY DREADFUL, Showtime Networks Inc. (SNI) has firmly established itself as a producer and provider of quality original programming.

Original series play a key part in the SHOWTIME programming mix, along with box office hits, comedy and music specials, provocative documentaries, and hard-hitting sports programming, including the flagship franchise SHOWTIME CHAMPIONSHIP BOXING®, the Emmy Award-winning veteran series INSIDE THE NFL™  and 60 MINUTES SPORTS™. SNI also owns and manages Smithsonian Channel™, through its joint venture with the Smithsonian Institution.

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, and also offers SHOWTIME ON DEMAND®, THE MOVIE CHANNEL™ ON DEMAND and FLIX ON DEMAND®, and the network's authentication service SHOWTIME ANYTIME®. Showtime Digital Inc., a wholly-owned subsidiary of SNI, operates the stand-alone streaming service SHOWTIME®. SHOWTIME is currently available to subscribers via cable, DBS and telco providers, and as a stand-alone streaming service through Apple®, Roku®, Amazon and Google. Consumers can also subscribe to SHOWTIME via Hulu, Sony PlayStation® Vue and Amazon Prime Video. SNI also manages Smithsonian Networks™, a joint venture between SNI and the Smithsonian Institution, which offers Smithsonian Channel™, and offers Smithsonian Earth™ through SN Digital LLC. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV®.

Description:
Responsible for development and execution of social media marketing on behalf of assigned series to increase awareness, affinity, and advocacy across social networks as a ladder up for driving tune-in. Work closely with Director, Social Media Marketing to integrate social media into marketing plans and build an overall strategy across online communities and digital platforms. Partner with members of Digital Media group as well other SNI departments and external partners to develop and execute projects.

DEVELOP AND IMPLEMENT INNOVATIVE STRATEGIES FOR ASSIGNED SERIES BRAND PRESENCE ACROSS SOCIAL MEDIA
  • Community strategy and management on core platforms including Facebook, Instagram, Twitter, Tumblr and Snapchat
  • Develop and write editorial calendar and publishing schedule for social content, promotions, and campaign activations
  • Monitor performance metrics and platform updates for opportunities and needs for post and creative optimizations
  • Partner with and facilitate promotions and collaborations with Digital Marketing, PR, Talent Relations, SHO Store, Acquisition, and other key stakeholders
  • Work with Director in development, presentation and approval of social strategy, tactics, and campaigns
  • Live Community Management during on-air linear windows and special events
  • Monitor series communities to identify and engage influencers and fans
  • Lead asset requests, development and approvals of creative tactics for assigned series 
  • Collaborate with Digital Marketing and Digital Creative teams to develop content

TRACK AND REPORT ONLINE BUZZ REGARDING SHOWTIME PROGRAMMING
  • Compile weekly SNI social media performance highlights report in collaboration with team Coordinator
  • Work with Director in creation of ad hoc analytics requests, social insights, and end of season recaps 

MANAGE EXECUTION OF PAID MEDIA EFFORTS ON SOCIAL PLATFORMS
  • Work with Director and Media team to create and manage paid media campaigns
  • Lead development of paid media creative components as needed

EXPLORE NEW SOCIAL MEDIA MARKETING OPPORTUNITIES FOR ASSIGNED SERIES

Identify unique opportunities to engage users 

Qualifications:
  • 3-5 years social media experience and/or digital marketing; experience with entertainment or media brands preferred
  • Ability to work independently
  • Affinity for Showtime Networks and key programming 
  • Exceptional creative writer with story-telling skills
  • Ability to develop series brand voice
  • Strong understanding of best practices for community management and development
  • Excellent verbal communication and presentation skills
  • High attention to detail
  • Ability to interface easily with all levels of management and cross-functional teams
  • Strong ability to operate as a social content curator of interesting and compelling content to share across communities
  • Strong understanding of key social media KPIs, analysis and reporting
  • Strong understanding of digital and social media landscape
  • Experience with Hootsuite, SocialGuide, and Canvs
  • Proficient in Word, Excel, and PowerPoint or Keynote
  • Flexibility and ability to multi-task changing priorities
  • Strong organizational skills

EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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