TEMP. Social Media Content Manager

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Ref#: 31256
CBS Business Unit: Smithsonian Networks
Job Type: Temporary / Per Diem / Freelance
Job Schedule: Full-Time
Job Location: New York, NY, US

Description:

The Social Media Content Manager will help execute the launch and day-to-day social media operations on Smithsonian Channel International brand profiles, including but not limited to the UK and Latin America. Proficiency speaking and writing Spanish is desired. The Social Media Content Manager will be in a position to drive overall social and creative strategies by crafting compelling content and social tactics that raise brand awareness and audience engagement across multiple social platforms.

DUTIES AND RESPONSIBILITIES

  • Work closely with the Social Media Team to further develop and execute a scalable and measurable social content strategy across international footprints 
  • Lead the content creation process, working closely with Design, Video, and Editorial teams to create or reversion content tailored for international audiences
  • Manage freelancers in support of day-to-day social media operations, maintaining a critical eye over creative content and brand tone to ensure a high standard of quality
  • Manage the weekly planning, editing, and publishing of editorial content calendars
  • Manage community engagement coordinators with the goal of cultivating and growing social audiences
  • Schedule social content, and directly execute audience engagement as-needed
  • Manage and edit the work of freelance writers, in both English and Spanish, assuring copy is consistently creative, engaging, and maintains a strong brand voice and persona
  • Write timely posts to drive engagement strategies as needed
  • Monitor social trends and influencers to inform and shape a responsive marketing and outreach strategy
  • Create and analyze reports on key social media metrics, defining guidelines for best practices and benchmarks, and providing content feedback on an ongoing basis
  • Work with Analytics Manager to develop reporting systems to identify top content and validate ROI
  • Develop, initiate and manage paid social media boosts and promotions as assigned
  • Assist Social Media Lead in developing editorial relationships with brand representatives and other partners

Qualifications:

The ideal candidate is an experienced social media professional who is organized, creative, and strategic in equal measure. Accuracy, attention to detail, and time management are important, as well as the ability to work within deadlines while managing multiple projects & team members. A passion and savvy for social media are important, but we’re not seeking a “guru” – the ideal candidate is hard-working and has real experience getting involved in project execution.

  • At least 4 years of professional experience working in social media and/or digital media for a brand or agency, managing Facebook, Twitter, Instagram, and/or YouTube content and strategy
  • Experience working with creative team to develop a wide variety of successful, shareable content designed for social media audiences, including video, text-on-screen, graphics, animated gifs, cover photos, etc.
  • Experience using social listening and audience insights to develop and shift social strategies
  • Experience executing paid media campaigns on social, specifically Facebook and Twitter
  • Strong understanding of best practices for community engagement, platform strategy, and social audience development
  • Deep knowledge of social media KPIs, analytics, and reporting. Experience with Sprout Social, Hootsuite, Google Analytics, and Facebook Insights are necessary
  • Proficiency speaking and writing Spanish is required
  • Excellent interpersonal, organizational, communication, and writing skills required
  • Basic graphic editing and design skills desired
  • Knowledge of the new media landscape, including VOD, OTT, mobile and emerging video platforms
  • Interest in documentary films and non-fiction programming preferred
  • A can-do attitude, and experience rolling up your sleeves and getting deeply involved in all stages of project execution
  • Bachelor’s degree in a relevant field – Communications, Marketing, Journalism, or Public Relations
About Us:
Smithsonian Channel™, owned by Smithsonian Networks™, a joint venture between Showtime Networks Inc. and the Smithsonian Institution, is where curiosity lives, inspiration strikes and wonders never cease. This is the place for awe-inspiring stories, powerful documentaries and amazing entertainment across multiple platforms. Smithsonian Channel combines the storytelling prowess of SHOWTIME® with the unmatched resources and rich traditions of the Smithsonian, to create award-winning programming that shines new light on popular genres such as air and space, history, science, nature, and pop culture. Among the network’s offerings are series including Aerial America, America in Color, First Ladies Revealed, Polar Bear Town, The Lost Tapes, Amazing Monkeys, America’s Secret Space Heroes, Mighty Ships, Mighty Planes and Air Disasters, as well as critically-acclaimed specials that include Titanic’s Fatal Fire, The Obama Years: The Power of Words, Nightmare on Everest, Diana and the Paparazzi, Diana: The Day We Said Goodbye and Flying High with Phil Keoghan. Smithsonian Networks also operates Smithsonian Earth™, through SN Digital LLC., a new subscription video streaming service delivering spectacular original nature and wildlife content. To learn more, go to www.smithsonianchannel.com, or connect with us on Facebook, Twitter, and Instagram.
EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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