Senior Coordinator, Merchandising & Licensing

Ref#: 29015
CBS Business Unit: Showtime
Job Type: Full-Time Staff
Job Schedule: Full-Time
Job Location: New York, NY, US

About Us:

SHOWTIME and its critically-acclaimed, award-winning original series continue to make their mark on the cultural landscape, with one of the most successful programming slates in all of television. With an impressive line-up of new and returning original series, the SHOWTIME hit dramas and comedies include HOMELAND, SHAMELESS, BILLIONS, RAY DONOVAN, THE AFFAIR, EPISODES, DICE, the upcoming drama I’M DYING UP HERE, the limited series GUERRILLA and PURITY, and the highly anticipated return of TWIN PEAKS.

Original series play a key part in the SHOWTIME programming mix, along with box office hits, comedy and music specials, provocative documentaries, and hard-hitting sports programming, including the flagship franchise SHOWTIME CHAMPIONSHIP BOXING®, the Emmy Award-winning documentary series ALL ACCESS, A SEASON WITH and the Emmy Award-winning veteran series INSIDE THE NFL.

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, and also offers SHOWTIME ON DEMAND®, THE MOVIE CHANNEL™ ON DEMAND and FLIX ON DEMAND®, and the network's authentication service SHOWTIME ANYTIME®. Showtime Digital Inc., a wholly-owned subsidiary of SNI, operates the stand-alone streaming service SHOWTIME®. SNI also manages Smithsonian Networks, a joint venture between SNI and the Smithsonian Institution, which offers Smithsonian Channel, and offers Smithsonian Earth™ through SN Digital LLC. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV. For more information, go to

This position supports the consumer products business for Showtime and CBS including daily supervision and marketing of the e-commerce stores, licensed product development and merchandise related promotions that create fan engagement for the networks.  Position assists in the marketing of Showtime original series on EST platforms (iTunes, Amazon Instant Video etc.), the development of merchandise for promotional needs throughout the company and the maintenance of the accompanying online store, SHOSwag.


  • Support the day-to-day management of ecommerce vendor to maintain both Showtime and CBS stores.
  • Perform daily quality control of both stores.
  • Assist in the development of concepts and ideas for new products and source new products directly with promotional product vendors where needed.
  • Brainstorm marketing and production assets to develop and promote new merchandise.
  • Monitor results of promotions, traffic sources, item sales, category sales, etc.
  • Open jobs with Creative Services/CBS Consumer Products Creative to create additional assets, themes, and concepts to be used for merchandise. 
  • Route new merchandise and promotions through legal, business affairs, and EVP approvals.
Liaison between Merchandising group and Digital Services & Social Teams
  • Supervise social media merchandise promotions. Create editorial content calendars and assist in the selection of merchandise and licensed product to feature.
  • Coordinate with social media managers at CBS & SHO to brief in creative images, write copy and then schedule various posts on social networks – Facebook & Twitter (Hootsuite).
  • Assist with merchandise and key licensed promotions for series pages on and Get assets and copy created for site promos, carousel panels, etc. 
  • Include merchandise in email marketing efforts and create dedicated merchandise email campaigns. 
  • Assist on special projects such as sweepstakes, fan art contests and auctions that require integration with digital services to be successful. 
Licensed Showtime Merchandise
  • Gather assets for licensees to create products. Monitor use of assets to maintain proper brand likeness and use messaging that is in line with Showtime marketing and branding. 
  • Route high-level concepts, artwork, use of branding, use of talent likeness, and final products through legal, business affairs, and EVP approvals. 
  • Review and approve all formal licensee submissions in online routing tool – CTI.
  • Assist licensee partners with marketing plans for product launches and incorporate merchandise into other Showtime & CBS marketing efforts and events. 
  • Support CBS Consumer Products, who is acting as the Showtime licensing agency, on style guides, licensee outreach, marketing and PR efforts for licensed product.
  • Communicate with vendor on production schedule of licensed product for marketing & promo planning.
  • Support the daily development of any digital licensed opportunities -  mobile, social or video games
  • Support opportunities to leverage licensed products with additional partners 
EST Marketing
  • Assist with the seasonal marketing plans for all electronic sell-through launches throughout the year.
  • Contribute to creative & media plans for launch tactics planned.
  • Help to manage marketing tactics from brief through delivery, including post campaign wrap-up & analysis
  • Work with the media, social & digital teams on integrated planning.
  • Assist with competitive reviews (promotional windows, pre-orders, marketing, etc) and chart tracking to optimize future EST launches.
SHOSWAG Site Management
  • Supervise new site features for the SWAG site; work with the development teams to launch changes and features to enhance the user experience; QC new features for rollout.
  • Assist with the daily management of the SWAG site by merchandising product, sourcing new product and reordering existing new product.
  • QC new features for rollout.
  • Assist with invoicing and vendor management.
  • 3-5 years of experience in the following areas: 
    • Marketing and/or merchandising, with emphasis on merchandise development and licensing 
    • Developing promotional and/or marketing communications 
    • Social Media Marketing and asset creation 
  • Project management experience and proven ability to work with partners and/or creative and production resources.
  • Current with social media, e-commerce and digital marketing trends, including gaming and new technology.
  • Ability to manage the creation and execution of effective marketing tactics.
  • Ability to concept and implement merchandise that builds or enhances brand awareness and builds fan loyalty and engagement.
  • Ability to manage projects that involve multiple departments and business partners. 
  • Excellent creative judgment.
  • Current with retail and merchandise trends.
  • Excellent attention to detail, organizational skills and problem solving ability.
  • Must be self-motivated and flexible.
  • Excellent communication and interpersonal skills.
  • Working knowledge of Word, Excel and PowerPoint/Keynote, JIRA, Google Analytics &  Photoshop.
EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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