Sr. Manager, Key Account Marketing

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Ref#: 29373
CBS Business Unit: Showtime
Job Type: Full-Time Staff
Job Schedule: Full-Time
Job Location: New York, NY, US

About Us:

SHOWTIME and its critically-acclaimed, award-winning original series continue to make their mark on the cultural landscape, with one of the most successful programming slates in all of television. With an impressive line-up of new and returning original series, the SHOWTIME hit dramas and comedies include HOMELAND, SHAMELESS, BILLIONS, RAY DONOVAN, THE AFFAIR, EPISODES, DICE, the upcoming drama I’M DYING UP HERE, the limited series GUERRILLA and PURITY, and the highly anticipated return of TWIN PEAKS.

Original series play a key part in the SHOWTIME programming mix, along with box office hits, comedy and music specials, provocative documentaries, and hard-hitting sports programming, including the flagship franchise SHOWTIME CHAMPIONSHIP BOXING®, the Emmy Award-winning documentary series ALL ACCESS, A SEASON WITH and the Emmy Award-winning veteran series INSIDE THE NFL.

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, and also offers SHOWTIME ON DEMAND®, THE MOVIE CHANNEL™ ON DEMAND and FLIX ON DEMAND®, and the network's authentication service SHOWTIME ANYTIME®. Showtime Digital Inc., a wholly-owned subsidiary of SNI, operates the stand-alone streaming service SHOWTIME®. SNI also manages Smithsonian Networks, a joint venture between SNI and the Smithsonian Institution, which offers Smithsonian Channel, and offers Smithsonian Earth™ through SN Digital LLC. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV. For more information, go to www.SHO.com.

Description:
Marketing generalist responsible for collaborating with Key Account teams to proactively direct and develop custom program promotion incentives, co-branding of all SNI produced marketing tactics, and to review and make recommendations to preserve SNI brand integrity in Distributor produced marketing tactics which feature SNI.  This position also monitors, tracks, analyzes and presents recommendations to improve the results of key account marketing campaigns in order to help key account teams manage to company subscriber and revenue goals.
PRINCIPAL RESPONSIBILITIES

1.) Execute the co-branding of SNI-initiated Key Account and Distributor-initiated marketing activity (digital, social, new products, cross channel spots, direct mail, etc.) across multiple business platforms.  
  • Actively consult with Key Account Sales team to determine client & SNI branding needs for each promotion and marketing campaign for SNI products, including PPV and SHOWTIME streaming product.  Participate in brainstorming and strategy sessions to contribute to marketing strategy and direction for each account.  Make recommendations to maximize the marketing mix for key programming tent-pole windows while managing to key account marketing budgets.
  • Represent Key Account needs with National Marketing and other corporate departments by acting as the voice of sales while balancing the needs and goals of other corporate departments and preserving SNI brand integrity and other corporate departments. 
  • Manage project budget and make recommendations and keep account teams informed of any necessary course corrections
  • Assess effectiveness of existing tactics and strategies via post campaign analysis of all efforts and communicate recommendations from these analyses to key account sales and to Distributor Marketing and other corporate departments, as assigned.
  • Collect, compile and catalog all finished SNI produced and Distributor produced materials for Key Accounts records and for reference for various SNI departments within shared directory libraries.
  • Dotted line management of Key Account Coordinator to assist in the accomplishment of the above tasks.
2.) Serve as liaison between Key Account Sales and Distributor Marketing and other corporate departments.
  • Consult with SNI Media team and Key Account Sales team to determine best timing, targeting, and creative for addressable and linear television buys to increase SHOWTIME subscriptions ($1 million+ annual media budget).
  • Consult with SNI Digital, Social, and Key Account Sales teams to determine best timing, targeting, and creative for digital and social buys to drive SHOWTIME subscriptions and engagement.
  • Prepare for, present in and actively participate in weekly Key Account Sales meeting, serving as the “voice of marketing”.  
  • Prepare for, present in and actively participate in weekly Distributor Marketing meetings and in other meetings with corporate departments – serve as the “voice of sales”.
  • Travel with each key account sales team to participate in meetings with the Distributors occasionally (once per quarter.)
  • Handle day to day requests from assigned key account sales team members effectively, efficiently and in a timely manner.
3.) Collaborate with team mates on, or lead Point of Sale (POS) - and key account customization of these initiatives. 
  • Serve as the primary point of contact for the Field on all Key Account incentives and call center activity. 
  • Rotate as lead quarterly on certain Distributor Marketing initiated projects, ranging from call center standees and clings, to the annual Calendar, to posters, to iPad games and more.  
  • Collaborate with Key Account Marketing colleagues on Key Account customization needs for the POS projects they are leading.
  • Assess and analyze assigned POS Key Account initiatives and make and present recommendations based on findings, to Key Account Teams and to Distributor Marketing.
  • Participate in the execution of Key Account POS initiatives at the actual call center, occasionally.
5.) Execute key account sampling and program promotion activity 
  • Pro-actively seek opportunities to promote key SNI series and programs in Distributor produced tactics. 
  • Direct and execute all tactics for program promotion programs (screenings, etc.) for Key Account.
  • Dotted line management of Key Account Marketing Coordinator in planning, execution, and monitoring of SHOWTIME key account sampling initiatives across all platforms.
  • Liaison between Sales and other corporate departments (program marketing, boxing) to execute program promotions in key account markets as assigned.
  • Develop key account custom materials to support corporate program promotions as required; follow up with AM's/AD's/POSM's to make sure affiliates are informed and invited.
  • Work with the KAMT, Sales and other corporate departments to track, assess, value, and submit promotional value analysis to Program Marketing for each SNI series. 

Qualifications:
  • Minimum 6 years marketing experience 
  • Entertainment Industry, ad agency (account side), and/or digital/content syndicator experience preferred
  • Digital marketing experience preferred 
  • Exposure to TV and digital media planning a plus 
  • Excellent communication skills, verbal and written
  • Strong organizational, interpersonal and collaborative skills required in order to manage multiple projects and decision makers at once
  • Strong analytical skills to evaluate the performance of marketing campaigns
  • Excellent follow-up skills required to manage multiple daily requests
  • Leadership skills 
  • Must be able to navigate through multiple departmental priorities which may conflict with each other with minimal supervision
  • Computer Proficiency (Strong Word, Excel and Power Point skills a must; Adobe Photoshop, Acrobat, InDesign and Illustrator preferred)
  • Digital marketing experience a must, with familiarity of mobile, emerging media and social, display landscape, programmatic buying and search strategy
  • Ability to work in a self directed team environment
  • Willingness to travel (5%)

EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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