Manager, Social Media Marketing

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Ref#: 32544
CBS Business Unit: Showtime
Job Type: Full-Time Staff
Job Schedule: Full-Time
Job Location: New York, NY, US

Description:
Responsible for development and execution of social media marketing on behalf of assigned series to increase awareness, affinity, advocacy, and engagement as a ladder up for driving tune-in. Work closely with Director, Social Media Marketing to integrate social media into marketing plans and build an overall strategy across online communities and social platforms. Partner with members of Digital Media group as well other SNI departments and external partners to develop and execute projects. 

Specific Responsibilities:
  • DEVELOP AND IMPLEMENT INNOVATIVE STRATEGIES FOR ASSIGNED SERIES BRAND PRESENCE ACROSS SOCIAL MEDIA
    • Community strategy and management on core platforms including Facebook, Instagram, Twitter, Giphy and tumblr
    • Day-to-day management of social agency work on assigned series
    • Develop and write editorial calendar and publishing schedule for social content, promotions, and campaign activations
    • Monitor performance metrics and platform updates for opportunities and needs for post and creative optimizations
    • Partner with and facilitate promotions and collaborations with Digital Marketing, Media & Promotions, PR, Talent Relations, SHO Store, Acquisition, and other key stakeholders
    • Work with Director in development, presentation and approval of social strategy, tactics, and campaigns
    • Live Community Management during on-air linear premieres, finales, and special events
    • Monitor series communities to identify and engage influencers and fans
    • Work with Social Coordinators on asset requests, development and approvals of creative tactics for assigned series 
    • Collaborate with Digital Marketing and Digital Creative teams to develop content
  • TRACK AND REPORT ONLINE BUZZ REGARDING SHOWTIME PROGRAMMING
    • Compile weekly SNI social media performance highlights report in collaboration with team coordinators
    • Work with Director in creation of ad hoc analytics requests, social insights, and end of season recaps 
  • MANAGE EXECUTION OF PAID MEDIA EFFORTS ON SOCIAL PLATFORMS
    • Work with Director and Media team to create and manage paid media campaigns
    • Lead development of paid media creative components as needed
  • EXPLORE NEW SOCIAL MEDIA MARKETING OPPORTUNITIES FOR ASSIGNED SERIES
    • Identify unique opportunities to engage users 

Qualifications:
  • 3-5 years social media experience; experience with entertainment or media brands preferred
  • Ability to work independently
  • Affinity for Showtime Networks and key programming 
  • Exceptional creative writer with story-telling skills
  • Ability to develop series brand voice
  • Strong understanding of best practices for community management and development
  • Excellent verbal communication and presentation skills
  • High attention to detail
  • Ability to interface easily with all levels of management and cross-functional teams
  • Strong ability to operate as a social content curator of interesting and compelling content to share across communities
  • Strong ability to operate as a social content curator of interesting and compelling content to share across communities
  • Strong understanding of key social media KPIs, analysis and reporting
  • Strong understanding of digital and social media landscape
  • Experience with Hootsuite, SocialGuide, and Canvs
  • Proficient in Word, Excel, and PowerPoint or Keynote
  • Flexibility and ability to multi-task changing priorities
  • Strong organizational skills

About Us:

SHOWTIME and its critically-acclaimed, award-winning original series continue to make their mark on the cultural landscape, with one of the most successful programming slates in all of television. With an impressive line-up of new and returning original series, the SHOWTIME hit dramas and comedies include HOMELAND, SHAMELESS, BILLIONS, RAY DONOVAN, THE AFFAIR, SMILF, THE CHI, KIDDING, ESCAPE AT DANNEMORA and BLACK MONDAY. Original series play a key part in the SHOWTIME programming mix, along with box office hits, comedy and music specials, provocative documentaries, and hard-hitting sports programming, including the flagship franchise SHOWTIME CHAMPIONSHIP BOXING® and the Emmy Award-winning veteran series INSIDE THE NFL. SHOWTIME is currently available to subscribers via cable, DBS and telco providers, and as a stand-alone streaming service through Amazon, Apple®, Google, LG Smart TVs, Oculus Go, Roku®, Samsung and Xbox One. Consumers can also subscribe to SHOWTIME via Amazon’s Prime Video Channels, DirecTV Now, FuboTV, Hulu, Sling TV, Sony PlayStation™ Vue, and YouTube TV. The network’s authentication service, SHOWTIME ANYTIME, is available at no additional cost to SHOWTIME customers who subscribe to the network through participating providers. Subscribers can also watch on their computers at www.showtime.com and www.showtimeanytime.com.


EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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