Manager, Key Account Marketing

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Ref#: 35993
CBS Business Unit: Showtime
Job Type: Full-Time Staff
Job Schedule: Full-Time
Job Location: New York, NY, US

Description:
Marketing generalist responsible for collaborating with Key Account teams to proactively direct and develop custom program promotion incentives, co-branding of all SNI produced marketing tactics, and to review and make recommendations to preserve SNI brand integrity in partner produced marketing tactics which feature SNI.  This position also monitors, tracks, analyzes and presents recommendations to improve the results of key account marketing campaigns in order to help key account teams manage to company subscriber and revenue goals.

Specific Responsibilities:
  • Execute the co-branding of SNI-initiated Key Account and partner initiated marketing activity (on platform, online, new products, cross channel spots, print, etc.).  Actively consult with Key Account Team (KAT) to determine client & SNI branding needs for each promotion and marketing campaign.  Participate in brainstorming and strategy sessions to contribute to marketing strategy and direction for each account.  Make recommendations to maximize the marketing mix each series premiere, per key account while managing to key account marketing budgets.
    • After consulting with KA team, initiate customization of campaign marketing tactics (write creative brief or Online Request Form, or open job, etc.) and work with up to sixteen different points of contact and approvers within sales, Distributor Marketing, Creative Services, Media, Legal, other corporate departments, and with the distributor contact to execute resulting tactics on time and on budget, with minimal supervision.
    • Represent Key Account needs by acting as the voice of sales while balancing the needs and goals of other corporate departments and preserving SNI brand integrity and other corporate departments.  Review and approve co-branded recurring tactics including spots, online banners, online sampling tactics, etc.
    • Manage project budget and make recommendations and keep account teams informed of any necessary course corrections
    • Assess effectiveness of existing tactics and strategies via post campaign analysis of all efforts and communicate recommendations from these analyses to key account sales and to Distributor Marketing and other corporate departments, as assigned.
    • Collect, compile and catalog all finished SNI produced and partner produced materials for Key Accounts records and for reference for various SNI departments within shared directory libraries.
  • Serve as liaison between Key Account Sales and Distributor Marketing and other corporate departments.
    • Prepare for, present in and actively participate in weekly Key Account Sales meeting, serving as the “voice of marketing”.  
    • Prepare for, present in and actively participate in weekly Distributor Marketing meetings and in other meetings with corporate departments – serve as the “voice of sales”.
    • Travel with each key account sales team to participate in meetings with the partners occasionally (once per quarter.)
    • Handle day to day requests from assigned key account sales team members effectively, efficiently and in a timely manner.
  • Execute key account program promotion activity 
    • Pro-actively seek opportunities to promote key SNI series and programs in partner produced tactics.
    • Direct and execute all tactics for program promotion incentive programs for Key Account
    • Liaison between Sales and other corporate departments (program marketing, boxing) to execute program promotions in key account markets as assigned.
    • Develop key account custom materials to support corporate promotions as required; follow up with AM's/AD's make sure affiliates are informed and invited.

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Qualifications:
  • Minimum four years marketing experience Cable Industry
  • Ad agency (account side), and/or digital/content syndicator experience preferred
  • Excellent communication skills, verbal and written
  • Strong organizational, interpersonal and collaborative skills required in order to manage multiple projects and decision makers at once
  • Strong analytical skills to evaluate the performance of marketing campaigns
  • Excellent follow-up skills required to manage multiple daily requests
  • Leadership skills 
  • Must be able to navigate through multiple departmental priorities which may conflict with each other with minimal supervision
  • Computer Proficiency (Strong Word, Excel and Power Point skills a must; Adobe Photoshop, Acrobat, InDesign and Illustrator preferred)
  • Digital marketing experience a must, with familiarity of mobile, emerging media and social, display landscape, programmatic buying and search strategy
  • Ability to work in a self directed team environment
  • Willingness to travel (5%)

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About Us:

SHOWTIME continues to make its mark across the cultural landscape with one of the most successful programming lineups in television. The SHOWTIME programming slate features original series including Emmy® nominated limited series ESCAPE AT DANNEMORA, BILLIONS, HOMELAND, SHAMELESS, THE CHI, RAY DONOVAN, THE AFFAIR, KIDDING, BLACK MONDAY, THE LOUDEST VOICE, CITY ON A HILL, THE L WORD: GENERATION Q, BACK TO LIFE, WORK IN PROGRESS and ON BECOMING A GOD IN CENTRAL FLORIDA. The network’s eclectic, brand-defining programming is further distinguished by the captivating offerings of SHOWTIME Documentary Films, including docuseries THE CIRCUS: INSIDE THE WILDEST POLITICAL SHOW ON EARTH, Emmy-nominated WU-TANG CLAN: OF MICS AND MEN and THE FOURTH ESTATE and documentary films THE KINGMAKER and READY FOR WAR. SHOWTIME Sports continues to dominate with its flagship franchise SHOWTIME CHAMPIONSHIP BOXING® and the Emmy Award-winning series INSIDE THE NFL. SHOWTIME is currently available to subscribers via cable, DBS and telco providers, and as a stand-alone streaming service through Amazon, Apple®, Google, LG Smart TVs, Oculus Go, Roku®, Samsung and Xbox One. Consumers can also subscribe to SHOWTIME via Amazon’s Prime Video Channels, DirecTV Now, FuboTV, Hulu, Sling TV and YouTube TV. The network’s authentication service, SHOWTIME ANYTIME, is available at no additional cost to SHOWTIME customers who subscribe to the network through participating providers. Subscribers can also watch on their computers at www.showtime.com and www.showtimeanytime.com.



EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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