2018 Summer Intern- Distributor Marketing

Ref#: 29974
CBS Business Unit: Showtime
Job Type: Paid Intern
Job Schedule: Full-Time
Job Location: New York, NY, US

About Us:

SHOWTIME and its critically-acclaimed, award-winning original series continue to make their mark on the cultural landscape, with one of the most successful programming lineups in all of television. The SHOWTIME programming slate has made the network among the most talked about in the business, with hits that have included HOMELAND, SHAMELESS, BILLIONS, RAY DONOVAN, THE AFFAIR, DICE, the upcoming series I’M DYING UP HERE, the limited series GUERRILLA and PURITY, and the highly anticipated return of TWIN PEAKS.  Original series play a key part in the SHOWTIME programming mix, along with box office hits, comedy and music specials, provocative documentaries, and hard-hitting sports programming, including the flagship franchise SHOWTIME CHAMPIONSHIP BOXING ®. 

Showtime Networks Inc. owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, and also offers SHOWTIME ON DEMAND®, THE MOVIE CHANNEL™ ON DEMAND and FLIX ON DEMAND®, and the network's authentication service SHOWTIME ANYTIME®. Showtime Digital Inc. operates the stand-alone streaming service SHOWTIME®. SNI also manages Smithsonian Networkswhich offers Smithsonian Channel and Smithsonian Earththrough SN Digital LLC. For more information, go to www.SHO.com

Will assist in the development and execution of marketing and advertising campaigns for the SHOWTIME streaming service including standalone service and 3rd-party streaming partners; Will gain exposure & experience to marketing across paid, owned and earned media channels; Will contribute to production of creative for all ad platforms including TV and Digital; Will learn about customer lifecycle marketing and contribute to subscriber acquisition and win-back strategies; Will develop marketing research and analytics skills; Will get expert understanding of TV/Entertainment industry landscape, including TV distributors, services and devices; Will gain project management skills and learn how to work as part of a cross-functional team.

  • Assist in creation of Summer and Fall 2018 consumer marketing tactics 
  • Support acquisition efforts via direct-to-consumer and partner marketing projects
  • Analyze performance of marketing, create reports and make campaign recommendations based on subscriber intelligence and research
  • Assist in developing digital marketing tactics (ex. video, digital banners, email, social media, search) to drive subscriber acquisition, conversion and retention; Help grow key subscriber initiatives (ex. Gifting program, Annual subscription plan), Draft marketing and creative briefs, organize/edit promotional copy, compile images, traffic tactics thru approval process; Set-up A/B tests to optimize marketing; Create brand/marketing style guides; Liason with various Showtime departments: Key Account Marketing and Sales, Digital Services, Creative Services, Program Marketing, Media, Business Development/Product Management, Research, PR and Legal; Manage digital archive of Showtime, competitor programmer and partner marketing campaigns; Track industry developments and evaluate marketing impact for Showtime.
  • Current undergraduate student (rising junior or senior)
  • Strong interest in Cable/Entertainment Industry
  • 2.50 GPA or above
  • Submission of a cover letter - required
  • Proficiency in MS Word, Excel, and PowerPoint
  • Superior communication and interpersonal skills
  • Exceptional attention to detail
  • Ability to work at least 35 hours/week for 8 weeks from 6/11-8/3
  • Able to work in a fast-paced environment under deadlines
  • Ability to handle multiple tasks simultaneously
  • Ability to work and prioritize work assignments
  • Able to provide administrative support as needed

  • Cable television experience a plus
  • Active participation in extracurricular activities; clubs; and/or associations. Leadership positions while maintaining an above-average GPA, a plus
  • Prior internship experience in a related field, a plus
EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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