Strategic Marketing Manager

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Ref#: 29618
CBS Business Unit: CBS Radio
Job Type: Full-Time Staff
Job Schedule: Full-Time
Job Location: Chicago, IL, US

About Us:
CBS RADIO is one of the largest major-market broadcast media operators in the United States and the undisputed leader in news and sports radio. Producing original audio and video content, live events and exclusive programming broadcast via on-air, online and mobile platforms, CBS RADIO reaches more than 72 million consumers nationwide each week. As a part of CBS Corporation, the division owns and operates 117 radio stations in 26 markets – including the top 10 as ranked by Nielsen Audio – as well as an extensive array of digital assets. CBS RADIO distributes its programming via AM, FM and HD Radio stations, Radio.com and CBS Local Digital Media apps, making engaging with audiences easier than ever before. For more information, please visit www.cbsradio.com.
Description:

We are the CBS Altitude Group.  We are passionate about helping clients solve challenges through conceptual thinking and integrated planning.  

 

We develop customized ideas for brands across industries, size and scope, enabling our clients to connect with audiences across the country. There are no constraints – branded content, events, custom programs, influencer marketing, promotional tactics. We activate on powerhouse distribution platforms including radio, video, digital, mobile, social, experiential, and more. We love what we do.  

Within the Altitude Group, the Strategic Marketing team is the creative “think tank” for developing thoughtful marketing and promotional ideas and presentations alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the story to life.

 

The culture of the group is entrepreneurial, dynamic, active and responsive. We’re looking for someone

with a passion for media, partnerships, and solutions. A collaborative spirit, results-oriented mindset, positive outlook, creative marketing background, and proactive personality are a must. 

 

Responsibilities:

   Collaborate with sales team on integrated programs across radio, digital, experiential, social spaces to deliver effective solutions that maximize revenue

   Develop custom, creative concepts based on client needs, focus on creating new/big ideas and evolving the strategy for sponsored and branded content

   Brainstorm and create innovative branded franchise opportunities for advertisers across our integrated platforms

   Create sales presentations that tell a story

   Attend client meetings, present ideas (when possible)

   Build strong working relationships with internal and external teams

   Maintain big picture outlook on the regional business to develop new revenue-driving opportunities

   Coordinate with internal and external teams to ensure strategy is pulled through in execution and distribution, as well as feasibility, legality, etc. of programs

   Work with research team to analyze research data and develop compelling marketing stories

 

 

Qualifications:

Skills and Experience:  

   Excellent verbal & written communication abilities

   Strong interpersonal skills with ability to lead interdepartmental projects

   Background in creative ideation & development

   Deep knowledge of sales and marketing principles and methods for demonstrating, promoting, and selling products or services.

   Experience with cross-platform media (audio, digital, television, outdoor, etc.), social media and branded content preferred

   Ability to derive insights from research and familiarity with a broad range of advertising/media tools

   Tangible project management experience 

   Copy/Script Writing

   Account Management

 

Qualifications:

   4-6 years of related experience (media, agency, integrated marketing)

   BA/BS in Marketing, Communications, Media or relevant field

   Understanding of the media/advertising world with an interest in solving brand challenges

   High energy with positive outlook

   Creative, resourceful and detail-oriented

   Ability to multi-task and prioritize in a deadline-driven environment

   Results-driven team player

   Expertise in Microsoft Office programs including PowerPoint, Excel & Word 

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EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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