Regional Director of Sales, Traffic Operations

Ref#: 29397
CBS Business Unit: CBS Radio
Job Type: Full-Time Staff
Job Schedule: Full-Time
Job Location: Los Angeles, CA, US

About Us:
CBS RADIO is one of the largest major-market broadcast media operators in the United States and the undisputed leader in news and sports radio. Producing original audio and video content, live events and exclusive programming broadcast via on-air, online and mobile platforms, CBS RADIO reaches more than 72 million consumers nationwide each week. As a part of CBS Corporation, the division owns and operates 117 radio stations in 26 markets – including the top 10 as ranked by Nielsen Audio – as well as an extensive array of digital assets. CBS RADIO distributes its programming via AM, FM and HD Radio stations, and CBS Local Digital Media apps, making engaging with audiences easier than ever before. For more information, please visit

CBS Radio is looking for seasoned sales professionals to join our in-house traffic network!  Working within CBS Radio's new in-house traffic content and sales operation team, you will be selling sponsorships within and around the local traffic reports across our properties in 26 markets to regional and local advertisers.   


In this role, you will cold call, develop and sell advertising and marketing campaigns to clients.  The ideal candidate will be someone who can prospect; develop new client relationships through cold calling, networking, referrals from existing clients, and have an innovative approach to client development.   The successful seller will create programs that include sponsorships for traffic, news and sports reports which air on our highly respected local radio stations.  Candidates must have a positive attitude and a drive to win. Self-motivation is essential. If you’re interested in a commission based position thriving in a highly energetic sales environment - this job is the opportunity for you! 


Responsibilities include: 

· Contact prospective customers to sell radio time for broadcasting station/network. 

· Maintain account lists and solicit new business. 

· Prepare promotional plans, sales literature, and advertising proposals. 

· Develop and maintain relationships with clients by providing top quality service. 

· Communicate with other departments to assure quality service in placing orders and confirming deliverables. 

· Responsible for exceeding sales budget and collection of sold accounts. 

· Attend sales meetings, training sessions, travel as needed



The successful candidates must possess exceptional communication, presentation and negotiation skills. You must be self-motivated, goal driven and creative, with the ability to multi-task in a fast paced environment. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  You must be a hunter.   All employees are expected to bring a positive attitude to the work place and be cheerful, cooperative and productive. In addition, the right candidate must have:


· High school graduate; college preferred. 

· Prior experience in sales/marketing; previous radio sales/radio network experience preferred. 

· Computer savvy

· Must have a valid driver’s license and a vehicle with appropriate insurance


EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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