Promotion Manager (Miami)

Ref#: 28868
CBS Business Unit: CBS Radio
Job Type: Full-Time Staff
Job Schedule: Full-Time
Job Location: Miami, FL, US

About Us:
CBS RADIO is one of the largest major-market broadcast media operators in the United States and the undisputed leader in news and sports radio. Producing original audio and video content, live events and exclusive programming broadcast via on-air, online and mobile platforms, CBS RADIO reaches more than 72 million consumers nationwide each week. As a part of CBS Corporation, the division owns and operates 117 radio stations in 26 markets – including the top 10 as ranked by Nielsen Audio – as well as an extensive array of digital assets. CBS RADIO distributes its programming via AM, FM and HD Radio stations, and CBS Local Digital Media apps, making engaging with audiences easier than ever before. For more information, please visit

CBS Radio's Miami Market has an immediate opening for a Promotion Manager for it's group of stations; Power 96 (WPOW), KISS Country (WKIS), and Sports Radio 560 AM (WQAM). This position is responsible for the management  of events and the street team.


Writes all traffic/production orders for promotional inventory.

Writes broadcast and online contest copy and administrates contest execution.

Schedules and implements all station and talent appearances, live remotes, Street Team activities and contesting.

Ensures that all on-air promotions have proper paperwork and CBS legal approval, inclusive of adequate contest rules, contractual agreements and sponsorship agreements.

Maintains the station event calendar.

Coordinates sales and station promotional activity outside the station.

Prepares purchase orders and P&L statements for events – obtain management and legal signatures for each PO and P&L.

Manage, execute, and track all in-house prizing and promotional programs to include loyal listener, Promosuite, email blasts, and communication of contests to listeners, partners, and station departments.

Plan and execute assigned events, promotional activities and special projects; coordinate all aspects of events including vehicles and equipment; prizes/giveaways; signage; website development; print advertising and the physical appearance; attend the events to manage on-site execution.

Prepare recaps of all events including timeline, promos, on-air activity, communication to staff and listeners, event specifics, location, logistics, results and station ‘credit’ from listeners and advertisers.

Creates proposals for station prizes i.e. movie screenings, loyal listener program prizes, some concerts and on air prizing.

Works directly with sales department to acquire all elements needed for sales promotions i.e. copy, prizes, all complete event information etc.

Supervise promotions coordinator and/or part time promotional staff to include recruitment, training, scheduling, and managing performance.

Handles all listener inquiries in a friendly, professional manner.

Other marketing/promotional dept duties as assigned by Marketing Director.

Minimum of 3-5 years in similar role in the media industry inclusive of managing special events; experience with sporting events a plus.  Proficiency in MS Office, Outlook and Adobe required as well as strong organizational skills.  Must be able to multi-task, pay attention to detail and meet deadlines. Exceptional communication skills required. 4 year degree in marketing, advertising or a related field preferred. Valid driver's license and reliable transportation.
EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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