Brand Integration Specialist

Ref#: 27464
CBS Business Unit: CBS Radio
Job Type: Full-Time Staff
Job Schedule: Full-Time
Job Location: Dallas, TX, US

About Us:
CBS RADIO is one of the largest major-market broadcast media operators in the United States and the undisputed leader in news and sports radio. Producing original audio and video content, live events and exclusive programming broadcast via on-air, online and mobile platforms, CBS RADIO reaches more than 72 million consumers nationwide each week. As a part of CBS Corporation, the division owns and operates 117 radio stations in 26 markets – including the top 10 as ranked by Nielsen Audio – as well as an extensive array of digital assets. CBS RADIO distributes its programming via AM, FM and HD Radio stations, and CBS Local Digital Media apps, making engaging with audiences easier than ever before. For more information, please visit

Brand Integration Specialist

 Essential duties and responsibilities include the following:

·         Cultivate Sales, Programming, NTR & Digital 360 Solutions

·         Serve as an informational conduit between departments / platforms

·         Foster a synergistic approach to all on air / digital and on the streets planning and execution

·         Develop Social Strategy & Create Promotional Content for all station related Social Media

·         Develop and implement annual on air and on the streets Brand Strategy

·         Work with Remote Engineering Supervisor  to ensure quality activations on streets and at events

·         Attend activations and events to execute qualitative reports

·         Assist with post event / post activation recaps

·         Execute weekly Promotion Meetings with Sales and Programming departments

·         Strategic and Promotional  ideation & implementation for respective stations


Minimum of 3-5 years in similar role.  Proficiency in MS Office, Outlook and Adobe required as well as strong organizational skills.  Must be able to multi-task, pay attention to detail and meet deadlines. Exceptional communication skills required as well as 4 year degree in marketing, advertising or a related field preferred. 

EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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