Summer 2020 Social Media Intern, CBS All Access

Ref#: 35956
CBS Business Unit: CBS Interactive
Job Type: Paid Intern
Job Location: Burbank, CA, US

About Us:
CBS Interactive is the premier online content network for information and online operations of ViacomCBS as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

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Division Overview:

Our social teams are responsible for developing and producing compelling stories—as told through video, editorial, and social platforms—that promote programming for both CBS and CBS All Access. Regardless of the medium, our team also optimizes the best of CBSi's content to drive fan acquisition, engagement, and retention by leveraging data analytics, analyzing the competitive landscape, and recognizing opportunities for innovation in this always-on world.

Role Details:

The Social Media Intern will support the CBS All Access social media team in the ideation and execution of social strategies to support Original Series. Duties include: the creation and curation of social assets, copywriting, participating in brainstorms and general administrative duties.

CBS All Access is an over-the-top subscription streaming video on demand service. It offers original content, content newly aired on CBS's broadcast properties, and content from CBS's library, along with live streams of the local CBS affiliate's main channel. This position reports to the Senior Social Producer for CBS All Access.

Your Day-to-Day:

  • Support the launch and in-season social strategy for CBS All Access Originals

  • Draft social copy for posts & track performance of social content

  • Help create a hiatus content plan for Originals between seasons

  • Create GIFs and other assets optimized for Facebook, Twitter, Instagram & Stories

  • Participate in team brainstorms and script readings 

  • Help develop social plans for set visits, red carpet events, and talent takeovers

  • Research the competitive landscape and compile examples of innovative, engaging social creative to present to the team

  • Time commitment: full-time, 40 hours per week. 
  • This is a paid internship and can also be for university credit if it meets your university's guidelines

What you bring to the team: 

You have – 

  • A robust understanding of publishing on various social platforms and nuances of the end-user experience on each

  • Experience building social media assets like gifs, images, and polls

  • Strong copywriting skills and an adaptable writing and content style for a range of genres

  • An active interest in television, pop culture, and/or digital media 

You might also have – 

  • 1-2 years prior social media experience

  • Experience working in the entertainment industry or agency

  • Basic Adobe Photoshop and/or Premiere skills

Additional requirements:
  • Intern must be a student currently enrolled in an accredited college, university or bootcamp
  • Must be at least 18 years old
EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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