Summer 2020 Innovations & Partnerships Intern

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Ref#: 35995
CBS Business Unit: CBS Interactive
Job Type: Paid Intern
Job Location: New York, NY, US

About Us:
CBS Interactive is the premier online content network for information and online operations of ViacomCBS as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

Check us out on The Muse, Instagram and YouTube for an inside look into 'Life At CBSi' through employee testimonials, office photos and company updates.
Description:

Division Overview:

The mission of CBSi’s Integrated Marketing team is to drive revenue by translating and shaping assets into innovative, impactful experiences for brands and consumers.  With revenue as our #1 focus, we balance business requirements and user experience, understanding both advertiser needs and consumer behaviors.


Consultative selling is at the core of what we do, and our focus is always on our client’s KPIs.  We use data and insight-led inspirational storytelling, CBSi’s industry-leading technology and premium, captivating content, and world class design and production capabilities to develop solutions that drive results.


Role Details:

The Innovation & Partnerships team is responsible for developing high-performing ad and data solutions in response to evolving client needs, emerging technologies, product changes and shifts in consumer behavior to create impactful ad experiences that deliver value to brands and consumers.


Your Day-to-Day:

  • Assist I&P team and Client Solutions with responses to client RFPs

  • Research and help identify digital advertising and consumer trends in the marketplace that could be used to develop new and innovative ad solutions for CBSi partners (i.e. Voice Assistants, Podcasts, Augmented Reality, Artificial Intelligence, Machine Learning, etc.)

  • Assist in analyzing data from current partnership programs to help derive vertical insights that can be used as case studies for current and future partners

  • Utilize MediaRadar and other 3rd Party Tools to identify new client prospects and create recommendations for priority packages or ad solutions (i.e. AR or Podcasts)

  • Attend bi-weekly Ad Strategy meetings with Site Teams to present and/or identify Partnership Opportunities based on marketplace research and site road maps

  • Research and aid in the vetting of new partner vendors that could improve or evolve our product offerings

  • Provide a weekly ‘trend’ update to I&P team of a new and/or innovative tactic that an advertiser or competitor is being recognized in the industry trades for. Include their point of view on why this is interesting/compelling


Logistics
  • Time commitment: full-time, 40 hours per week. 
  • This is a paid internship and can also be for university credit if it meets your university's guidelines
Qualifications:

What you bring to the team: 

You have – 

  • An aptitude and enthusiasm towards gaining more knowledge around digital advertising and consumer trends in the marketplace

  • Keen understanding of how to craft and evolve narratives with or without research and data

  • Proficiency in Microsoft applications with a strong emphasis towards PPT

  • Proficiency in Google applications such as Google Doc, Google Sheets, Google PPT

  • Extremely detail-oriented and organized; capable of multi-tasking between several requests and projects

  • Excellent communication skills - both verbal and written. Able to communicate effectively and collaboratively with various teams, keeping in mind the nuances and perspectives of his/her audience


You might also have – 

  • Experience with Salesforce, Adobe Audience Manager, Adobe Analytics, is a plus

  • Knowledge in audience data targeting is a plus

  • Familiarity with digital media and TV landscape is a plus

Additional requirements:
  • Intern must be a student currently enrolled in an accredited college, university or bootcamp
  • Must be at least 18 years old
EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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