Summer 2020 CBS All Access Originals Marketing Intern

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Ref#: 35906
CBS Business Unit: CBS Interactive
Job Type: Paid Intern
Job Location: Burbank, CA, US

About Us:
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

Check us out on The Muse, Instagram and YouTube for an inside look into 'Life At CBSi' through employee testimonials, office photos and company updates.
Description:

Division Overview:

Our Marketing, Distribution & Operations team within the CBS Digital Media group is charged with distribution and monetization of premium CBS content across the spectrum of digital partnerships and business models. These include our direct-to-consumer subscription service CBS All Access, ad-supported streaming across our CBS digital properties and CBS Audience Network partner sites such as YouTube, MSN and Yahoo, transactional digital storefronts such as iTunes and Amazon as well as digital MVPD products and partnerships.


We are a diverse and agile group that works in an exciting and fast-paced environment, working cross-functionally across different departments and partnering with multiple technology/distribution partners to ensure that we deliver CBS content to consumers, however and wherever they want to consume it.  


Role Details:

The Summer 2020 Marketing Intern for CBS All Access Originals will work with the Originals team to coordinate the implementation, execution, and analysis of marketing campaigns, delivering new viewers and subscribers for current and new All Access Original Series.


Your Day-to-Day:

  • Collaborating with cross-functional teams to increase exposure of Originals in our owned, earned and paid media channels

  • Organization and delivery of creative materials to various teams

  • Performing and reviewing analysis on the success of our Originals marketing campaigns Identifying and developing incremental marketing tactics and opportunities by marketing channel to drive additional viewership and acquisition


Logistics:
  • Time commitment: full-time, 40 hours per week during our regular office hours (Monday - Friday, 8:30 am - 5:30 pm) but times may vary per team
  • This is a paid internship and can also be for university credit if it meets your university's guidelines
Qualifications:

What you bring to the team: 

You have – 


  • Strong communication skills and ability to foster strong relationships cross-functionally

  • Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and stakeholders

  • Excellent oral and written communications skills with strong attention to detail

You might also have – 


  • Strong interest in entertainment content

  • Pursuing a degree in marketing and/or business administration

  • Proficiency in Microsoft Office Products


Additional requirements:
  • Intern must be a student currently enrolled in an accredited college or university
  • Must be at least 18 years old
EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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