SportsLine Manager of Audience Acquisition

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Ref#: 35746
CBS Business Unit: CBS Interactive
Job Type: Full-Time Staff
Job Location: Brentwood, TN, US

About Us:

CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

 
Check us out on The Muse, Instagram and YouTube for an inside look into 'Life At CBSi' through employee testimonials, office photos and company updates.
Description:
Brand Overview:
SportsLine is a subscription product from CBS Sports that offers premium sports picks in a wide array of sports, next-level Fantasy and Daily Fantasy Sports (DFS) tools/advice, compelling coverage of the growing sports betting industry and much more. We're growing fast and will continue to aggressively target this burgeoning market.

Role Details:
We are looking for a dynamic individual to lead customer acquisition and retention of our SportsLine subscribers. You will primarily help execute and report on marketing campaigns for acquisition. Secondarily, you will help execute customer outreach and retention efforts.   

In this role you will work closely with the marketing team to execute different online campaigns to acquire and retain subscribers to increase long term value (LTV) and other key performance indicators (KPIs)

Your Day-to-Day:
  • Responsible for evolving and executing SportsLine's membership strategy along with its editorial, marketing and social team. Focus will be in return on investment with improving metrics (LTV, conversion rate, churn).
  • Perform lead generation through SEM, display, affiliate, email, social media, retargeting, and funnel and conversion management. Leads action generation campaigns, driving actions or events that lead to conversions.
  • Optimization: Work with Business Intelligence team to identify & present quantitative and qualitative insights to determine future efforts along with develop potential audience segments to target.
  • Ensure that SportsLine’s customer retention and support efforts are best in the industry for our members.
  • Coordinate with CBS Interactive teams for effective distribution tactics.
Key Projects:
  • Audience Targeting and Outreach: Develop an in-depth understanding of the topic and our brand’s position to inform strategy that drives LTV and other established KPIs
  • Paid Media Planning: Develop performance driven media plans that effectively promote our brands, content and products.
  • Forecasting: Work with the Business Intelligence team to develop short-term and long-term strategies and forecasts.
  • Optimizing: Monitor and optimize the sales funnel to improve customer experience and conversions.
  • Rewarding: Create and coordinate a membership experience that puts our members first 
Qualifications:
What you bring to the team:
You have –
  • Bachelor’s degree in marketing, communications, or a related field.
  • At least 3+ years of digital advertising and marketing experience, preferably with experience in subscription growth and retention 
  • Understanding of common marketing KPIs, their calculation and how the metrics pertain to the success of marketing activities
  • Excels in a dynamic, data-driven, metrics oriented environment
  • Proficiency using analytics tools like Omniture and Google Analytics
  • Proven ability to learn quickly, work independently, and adapt to change in a fast-paced environment
  • Attention to detail to minimize errors
  • Self-motivated and able to work with regular check-ins and supervision from department leaders or teammates to communicate back progress and updates

You might also have -
  • Sports betting and Daily Fantasy experience a plus
EEO Statement:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

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