Social Media Producer

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Ref#: 33334
CBS Business Unit: CBS Interactive
Job Type: Full-Time Staff
Job Location: San Francisco, CA, US

About Us:

CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

 
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Description:
Role Details:
We are looking for someone who loves social media marketing, loves games and would like nothing more than to combine the two every day at “work”. GameSpot.com has been the leading destination for gaming news, reviews, and entertainment since 1996. 

The Social Media Producer at (GameSpot.com) is responsible for developing and maintaining GameSpot’s Twitter account. Using our Twitter channel, the Social Media Producer will be tasked with cultivating a strong and consistent brand voice for GameSpot.com. This role will also have strong focus and influence over our Facebook, Snapchat, Instagram and LinkedIn accounts.

The Social Media Producer's main focus will be on Twitter’s day-to-day editorial schedule and responsible for co-creating, executing, managing and moderating content feeds on all other branded social media channels. The candidate will help create a unique voice for the brand and become the primary resource of social media best practices for GameSpot’s staff. Ability to think creatively, effectively collaborate with peers, and teach best practices will be critical in this role. Please be sure to include your personal social handles and your favorite video games in your resume/cover letter. 

Your Day-to-Day:
  • Write daily social posts, including captions, copy and content with a primary focus on GameSpot’s Twitter account, but not excluding our Facebook, Instagram, Snapchat and Flipboard accounts
  • Act as a key editor for the creative direction, copy, timing, and frequency of social posts 
  • Manage day-to-day relationship with GameSpot social and on-site communities
  • Manage and create all of GameSpot’s giveaways across the website
  • Quickly identify key growth opportunities surrounding the launches of new features of various social channels
  • Consistently meet / exceed business goals for audience acquisition, social growth targets, and effectiveness of social media efforts
  • Use social data applications to pull insights and then create informed (data-driven) strategy across all of our social media platforms
  • Identify trending social topics and work cross functionally with the video team to create “hot takes”, memes and other timely short form content
  • Represent GameSpot for breaking news coverage at the biggest events in the video game industry
Qualifications:
What you bring to the team:
You have - 
  • Exceptional writing, editing, and grammar skills while prioritizing a high volume of work
  • Passion for video games and the video game industry
  • Strong passion for social media and digital marketing
  • Deep understanding of social data analysis and experience making data driven decisions
  • Planning, developing, and executing successful customer acquisition strategies
  • Demonstrated experience using various social media platforms including Twitter, Facebook, Instagram, Snapchat, and LinkedIn
  • Must be a self-motivated thought-leader with a can-do attitude who can organize their work, innovate, and problem solve 
  • Preferred Qualifications: 
  • Experience with social posting platforms (ie. Sprinklr, Social Flow, True Anthem)
  • Proficiency using Photoshop and Google Docs, Sheets and Slides

You might also have-
  • Bachelor’s degree in English, Journalism, Marketing or any other related field
  • 3+ years of previous experience managing social media platforms and community brands
EEO Statement:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

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