Social Media Producer, Game Shows

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Ref#: 35811
CBS Business Unit: CBS Interactive
Job Type: Full-Time Staff
Job Location: Burbank, CA, US

About Us:
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

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Description:
Division Overview:
Our social teams are responsible for developing and producing compelling stories—as told through video, editorial, and social platforms—that promote programming for both CBS and CBS All Access. Regardless of the medium, our team also optimizes the best of CBSi's content to drive fan acquisition, engagement, and retention by leveraging data analytics, analyzing the competitive landscape, and recognizing opportunities for innovation in this always-on world.

Role Details:
The Social Media Producer will be responsible for developing the social media presence and growing engagement for CBS' game shows, The Price is Right and Let’s Make A Deal. The ideal candidate for this position has extensive experience creating social content, writing for social audiences and establishing a voice for shows on social media. The ideal candidate also thrives in a creative, collaborative, and results-oriented environment. This position reports to the VP, Social Media.

Your Day-to-Day:
  • Develop and execute social content and programming strategies across multiple social channels (FB, Twitter, Instagram and more), to support marketing and business objective
  • Collaborate with designers and video editors to execute original editorial and video concepts to support social strategies
  • Keep a well documented and organized publishing calendar for each show
  • Oversee the writing and positioning of daily social posts across multiple channels
  • Track performance and results of campaigns and initiatives to ensure social performance and business objectives are being met
  • Implement data tagging on all posts to support social BI efforts
  • Assist with community management across social channels - actively engage and respond to followers and brainstorm ways to encourage social conversation
Qualifications:
What you bring to the team:
You have - 
  • 3+ years experience producing custom social content and managing brand social accounts, preferably in entertainment
  • Must have an adaptable writing and content style for a range of genres
  • Experience developing and creating visuals and video optimized for sharing
  • Deep understanding of publishing on various social platforms and nuances of the end-user experience on each
  • Keen eye for visual storytelling through photo and video with the ability to use photo and video editing tools to self-serve on content for distribution
  • Must be detail-oriented and a stickler for grammar and consistency in voice
  • Must be able to see the broader picture of social as it relates to the TV landscape
  • Passionate and knowledgeable about television and pop culture
  • Great communication skills and ability to articulate concepts
  • Ability to work against tight deadlines and flexibility to pivot on strategy and execution when necessary
  • Ability to mine and leverage social and site data to develop content quickly against social trends
  • Willingness to work nights and/or weekends if necessary
  • Must be able to provide samples of prior work
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EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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