Social Media Coordinator - Daytime Programming

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Ref#: 30944
CBS Business Unit: CBS Interactive
Job Type: Full-Time Staff
Job Location: Burbank, CA, US

About Us:
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

Check us out on The Muse, Instagram and YouTube for an inside look into 'Life At CBSi' through employee testimonials, office photos and company updates.
Description:
Role Overview:
The Social Media Coordinator supports Social Producers and Sr. Social Producers in the execution of their social strategies and plans.

Your Day-to-Day:
  • Support development of social content calendars and handle daily publishing across a suite of social media platforms (Facebook, Twitter, Instagram)
  • Copywrite post positioning and work with social producers and creative team members to workshop / edit
  • Assists in development and tracks asset due dates to support social rollout calendars
  • Help caption native videos for social platforms
  • Implement data tagging on all posts to support social BI efforts
  • QA posts to make sure they have been published and link properly
  • Assist with community management across social channels - actively engage and respond to followers under the Social Producer’s lead and brainstorm ways to increase social conversation
  • Monitor mentions, identify social buzz, and help ideate content that will support key social KPIs
  • Work with social producers, content strategists, and creative team members to brainstorm and develop strategies and tactics in support of network programming
  • Assist in gathering performance feedback on social media posts
Qualifications:
What you bring to the team:
You have –
  • Passion for social media, prior experience working in social media is a MUST
  • Previous experience working in media, social content, or marketing
  • Must be able to demonstrate a strong knowledge base of social media platforms
  • Strong copywriting skills
  • Experience building social media assets like gifs, images and polls
  • Flexible hours including some evenings and weekends

You might also have –
  • Experience working in the entertainment industry or agency
  • An active interest in television, pop culture, and/or digital media
  • Experience covering live events in a social media capacity and live tweeting
  • Basic photo and video editing experience
  • Degree in communications, marketing or related field
EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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