Social Insights and Analytics Manager - CBS.com

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Ref#: 29588
CBS Business Unit: CBS Interactive
Job Type: Full-Time Staff
Job Location: Burbank, CA, US

About Us:

CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online. 

Check us out on The Muse to get an inside look into #LifeAtCBSi through employee testimonials, office photos and company updates.

Description:
Role Details:
The Social Analytics & Insights Manager will play a critical role within the CBS Interactive content and marketing team. This role will be responsible for extracting insights to evaluate current strategies, defining and tracking social KPIs, and assessing all campaign performances.

Your Day-to-Day:
  • Lead all social reporting including, but not limited to, post performance, content type analysis, and sentiment analysis
  • Create reporting templates to serve data to various departments
  • Distill complex social media data into actionable insights
  • Attend social and content programming meetings
  • Manage 1-2 social analysts

Key Projects:
  • Perform in depth content analysis and give strategic recommendations based on these insights to editorial, video and social teams
  • Create competitor analysis reports for daytime, primetime and late night programming
  • Spot emerging trends in the social landscape and identify social consumption trends
  • Create show and content specific benchmarks based on historical data
  • Work with Business Intelligence team to create automated reporting tools to better serve data in a timely and efficient manner
Qualifications:
What you bring to the team:
You have –
  • Bachelor’s Degree
  • 3+ years relevant working experience in social analytics with demonstrated experience translating social data into strategic insights
  • Strong proficiency with social media tools such as Facebook Insights, Twitter Analytics, Nielsen Social, Sprinklr, and Spredfast
  • Passion for learning and understanding what makes fans take certain actions within social media
  • Great communication and presentation skills
  • Ability to juggle multiple projects under tight deadlines

You might also have –
  • Experience working in the Entertainment industry with an understanding of marketing goals and tactics
  • Passion for television and social media
  • 1+ years in a management role

All candidates must successfully complete a background check prior to starting employment at CBS Interactive. CBS Interactive is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or status as a veteran. CBS Interactive complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. 

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EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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