Social Content Producer - CBS.com

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Ref#: 27483
CBS Business Unit: CBS Interactive
Job Type: Full-Time Staff
Job Location: Burbank, CA, US

About Us:
CBS Interactive is a premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the industry. Our websites dive deep into the things that people care about: business, entertainment, games, news, sports and technology. With more than 290 million unique visitors each month, CBS Interactive is a global top 10 web property and one of the largest premium content networks.
Description:
CBS Interactive is seeking a social content producer who is obsessed with social content development, production and fan engagement. The ideal candidate for this position has extensive experience creating social content personally and professionally, has experience writing for social audiences and establishing a voice for shows on social media, and an innate ability to speak the various languages of social platforms old and new. The ideal candidate also thrives in a creative, collaborative and results-oriented environment.

Responsibilities:
Develop creative content extensions around CBS primetime shows on social platforms such as Facebook, Twitter, Snapchat and Instagram.
Manage social channels from end to end, including creating content (photos, video, GIFs), writing copy and deploying all posts.
Develop content rollout strategy for social channels, balancing various stakeholder requirements to achieve network goals and business KPIs.
Help develop social content campaigns for show launches, finales and other tentpole network programming and interactive initiatives.
Shoot and edit photo and video assets for social distribution while on show sets, press events and other show-related engagements.
Track performance of all social output to ensure both social engagement and business objectives are being met.
Collaborate with producers, designers and video editors to execute original graphics and video concepts.
Qualifications:
BS/BA required.
3-4 years experience producing custom social content and managing brand social accounts, preferably in entertainment.
Must have an adaptable writing and content style for a range of shows.  
Experience writing headlines and copy optimized for click through.
Experience developing and creating visuals and video optimized for sharing.
Deep understanding of publishing on various social platforms and nuances of the end-user experience on each.
Keen eye for visual storytelling through photo and video with ability to use photo and video editing tools to self-serve on content for distribution.
Must be detail-oriented and a stickler for grammar and consistency in voice.
Must be able to see the broader picture of social as it relates to the TV landscape.
Passionate and knowledgeable about television and pop culture.
Great communication skills and ability to articulate concepts.
Ability to work against tight deadlines and flexibility to pivot on strategy and execution when necessary.
Ability to mine and leverage social and site data to develop content quickly against social trends.
Willingness to work nights and/or weekends if necessary.
Must be able to provide samples of prior work.
Must successfully pass a background check.

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In addition, CBS will be guided by applicable federal, state and local laws when considering for employment qualified applicants with criminal histories.
EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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