Product Marketing Manager

Ref#: 29873
CBS Business Unit: CBS Interactive
Job Type: Full-Time Staff
Job Location: New York, NY, US

About Us:

CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online. 

 Check us out on The MuseInstagram and YouTube for an inside look into 'Life At CBSi' through employee testimonials, office photos and company updates.

Division Overview:
The Product Marketing team leads sales related projects across departments and ensures proper implementation and execution. We work with all departments across CBSi including product, edit, growth and engagement, ad operations and sales. An important relationship is with sales where we collaborate to bring strategic ideas to clients and develop creative solutions to clients objectives.

Role Details:
The Product Marketing Manager coordinates the packaging, development, implementation, and evaluation of revenue-generation programs for the CBS Interactive Media Group. The Product Marketing Manager drives customer needs into new features, new services, and new programs, balancing the needs of the business unit’s revenue goals with the need to maintain product integrity and user interests.

Your Day-to-Day:
  • Manage the execution of RFPs  from inception to submission, including outlining roles and responsibilities for other teams and adhering to integrated timelines to ensure alignment across the broader team.
  • Build strong working relationships with coworkers, customers (internal and external), and company management to ensure that products are built and executed efficiently.
  • Enable Sales to effectively tell the stories of our products. Develop sales-related tools and presentations including sales collateral (1-sheets, brochures, product demos), client CRM (client newsletters, extranets), and ad research.
  • Aid Sales in the development of media plans and ensure compliance with business rules.
  • Interpret performance data and optimize programs accordingly.
  • Build and maintain a library of sales tools, including presentations, one-sheets, template media plans, for all sales teams within our internal sales collateral site.

Key Projects:
  • Collaborate with sales to identify opportunities that align with client objectives and initiatives.
  • Work with editorial and Studio 61 (our in house production team) to develop custom solutions for clients.
  • Create materials to showcase the opportunities and get clients excited.
  • Manage implementation and execution of multiple on-going programs with help of internal groups.
  • Develop and merchandize learnings to inform future initiatives.
What you bring to the team:
You have –
  • Minimum of 3+ years of marketing or product marketing.
  • Understanding of digital media buying and campaign execution process.
  • Strong attention to detail.
  • Excellent organizational skills.
  • Project management skills. Ability to manage multiple projects simultaneously.
  • Excellent written and verbal communication skills. Ability to tell stories rather than just presenting information.
  • Strong interpersonal skills. Ability to generate credibility, trust and respect throughout the company.
  • Proficiency in Microsoft Office applications with emphasis on PPT and Excel.

You might also have –
  • Design/Photoshop skills a plus!
  • Advertising agency, or online publishing experience.

EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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