Marketing Manager, Performance Marketing

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Ref#: 31715
CBS Business Unit: CBS Interactive
Job Type: Full-Time Staff
Job Location: Burbank, CA, US

About Us:

CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

 
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Description:

Our Marketing, Distribution & Operations team within the CBS Digital Media group is charged with distribution and monetization of premium CBS content across the spectrum of digital partnerships and business models. These include our direct-to-consumer subscription service CBS All Access, ad-supported streaming across our CBS digital properties and CBS Audience Network partner sites such as YouTube, MSN and Yahoo, transactional digital storefronts such as iTunes and Amazon as well as digital MVPD products and partnerships.

 

We are a diverse and agile group that works in an exciting and fast-paced environment, working cross-functionally across different departments and partnering with multiple technology/distribution partners to ensure that we deliver CBS content to consumers, however and wherever they want to consume it.

 

Role Details: 

The Marketing Manager, Performance Marketing helps plan and execute acquisition marketing campaigns to drive subscriber growth across direct to consumer online and offline marketing channels for CBS All Access and the CBS app.

Your Day-to-Day: 

·  Typical day-today functions for this role to include:

          Work with cross-functional teams to strategize and execute acquisition marketing campaigns to drive CBS All Access subscriber growth across direct to consumer online and offline marketing channels including Paid Social, Paid Search, Paid Display and Paid affiliate channels. 

          Partner with internal media team to plan and optimize performance marketing spend across paid media channels and initiatives to ensure CBS All Access and CBS app marketing goals are met

          Analyze tests and make recommendations for future testing/optimization across paid channels (testing marketing variables including offer, copy/messaging, targeting and segmentation, and creative).

          Perform post-campaign analysis of performance marketing campaigns to drive and improve strategy

          Be a champion for following design standards and web best practices to ensure high online engagement with our creative through the purchase flow, from the up-front marketing, landing page, order form, thank you page and confirmation page.

          Advocate for data-driven decision making leveraging multiple data sources from tech stack, external partners and internal resources

Key Projects:

          Liaise with media channel owners, creative team, platform/vendor partners and key marketing stakeholders to implement best practices across paid media tactics using CBSi first and third party data to inform decisions while staying true to CBS All Access brand

          Analyze KPIs on an ongoing basis to ensure that campaigns are maximizing return on ad spend – focus on finding and driving high quality CBS All Access subscribers and CBS app users as determined by lifetime value

          Work across teams to understand & map out customer journeys and media touchpoints across devices and platforms. 

          Help manage the performance marketing budget and expenses, and subscriber forecasting, working closely with Senior Manager and Director.  

          Seek and develop innovative testing ideas and strategies that leverage identified opportunities as well as changes in technology and consumer behavior.

Qualifications:

Required: 

      Bachelor’s degree

      4-6+ years direct marketing experience required, minimum of 3+ years digital marketing experience

      Experience driving paid revenue from a subscription product highly preferred, specifically online subscription experience highly desirable

      Track record for successfully driving digital audience/customer growth and revenue through paid media on both desktop and within mobile apps

      Strong critical thinking and analytical capabilities, particularly in customer segmentation and modeling

      Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities.


Preferred:

      MBA a plus

      Experience with multi-touch attribution

      Excellent oral and written communications skills

Self-motivated and results oriented  with a high regard for attention to detail 

EEO Statement:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

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