Manager, Social Media - Dr. Phil Digital

Ref#: 31814
CBS Business Unit: CBS Interactive
Job Type: Full-Time Staff
Job Location: Los Angeles, CA, US

About Us:

CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

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Brand Overview:
We are the digital arm of Television’s #1-rated daytime talk show Dr. Phil, hosted by Dr. Phil McGraw, perhaps the most well-known mental health professional in the world. Now in its 17th season, this trailblazing and award-winning show continues to provide the most comprehensive forum on mental health issues on television and digital.

Role Details:
The social media manager is the lead connector between Dr. Phil and his respective social audience. You will manage and lead the creation and optimization of daily content for the shows' social platforms (Twitter, Facebook, Instagram, YouTube) and will play an active role in growing and engaging with the audience

Your Day-to-Day:
  • Build a social marketing approach and create innovative digital programs for award-winning daytime shows
  • Oversee and lead the team in executing communication and content strategy across channels, including:
    • Managing social media managers and day-to-day operations
    • Building a newsletter strategy, including optimizing user experience and increasing subscriber base
    • Developing actionable plans to build brand affinity and grow the community
    • Defining success metrics and setting goals
    • Driving analysis and performance insights across all platforms
    • Creating a quality assurance framework and ensuring team adherence to best practices
  • Serve as the digital and social marketing point of contact with programming and production, including:
    • Partnering with producers to create seamless, high-impact social integrations within broadcast
    • Guiding on-air talent in their social participation and support
    • Work with partners and vendors to deliver best in class programs
    • Maintain strong relationships with key platform contacts
    • Optimize social and digital inclusion in external and internal communications
    • Craft and deliver strategic, brand-relevant campaigns for sales clients
    • Actively follow industry trends and ensure the team is assessing, and strategically acting on, platform changes as they occur
    • Lead, motivate and develop great talent

Key Projects:
  • Working with the editorial and video team to create accurate and engaging social posts based on broadcast content.
  • Working with show hosts and guests to capture behind-the-scenes moments and create original content to celebrate holidays and/or comment on current events
What you bring to the team:
You have –
  • A media background, specifically 5+ years working in social or digital media.
  • Bachelor’s degree or equivalent experience.
  • Experience using social deployment and listening tools.
  • A competitive nature that thrives in a high-pressure environment that requires both speed and accuracy.
  • Willingness to work early morning hours and on weekends, if necessary.
  • The ability to multitask.
  • Prior experience with Photoshop or basic graphic design skills.

You might also have –
  • A keen awareness of a social media landscape that is constantly evolving and adapting as technology changes and audiences shift their attention and how that will affect our brand.
  • The ability to keep your calm during a crisis. We’re committed to working hard and holding ourselves accountable but also encouraging the creative, competitive edge that naturally emerges when you actually love where you work.
EEO Statement:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

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