Integrated Marketing Manager - CBS Sports.com

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Ref#: 31163
CBS Business Unit: CBS Interactive
Job Type: Full-Time Staff
Job Location: Fort Lauderdale, FL, US

About Us:
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

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Description:

Brand/Division Overview: 

CBS Sports Digital, the fastest-growing Top 10 sports property in the U.S, is seeking an experienced, organized, energetic, creative-thinker to join our Integrated Marketing (Sales Marketing) team as a Manager.  CBS Sports Digital sits at the intersection of three powerful brands: CBS (#1 most watched network), CBS Interactive (#1 premium digital content producer) and CBS Sports (#1 in the biggest sports and events including the NFL, SEC Football, College Basketball/March Madness, The Masters/PGA Tour golf, Fantasy Sports and Games).

Role Details: 

Based in Fort Lauderdale, FL, the headquarters for CBS Sports Digital, you will serve as the primary sales marketing lead managing sponsorships for key, high profile sports across CBS Sports Digital, including Golf (PGA Tour, Masters, PGA Championship), Major League Baseball, College Basketball and the NBA.   

Your Day-to-Day: 

  • Manage the full lifecycle of sponsorship programs, from ideation and RFP response to execution 

  • Develop custom/sponsored content ideas for advertisers, working directly with various groups, including internal editorial  and video production teams, legal, consumer marketing, graphic design and ad operations

  • Create marketing materials, media plans, and mock-ups outlining specific sales opportunities and maintain product decks used by the sales team

  • Execute on sold sponsorship programs, working with internal teams across CBS and external vendors 


Key Projects: 

  • High Profile, Major Sport Launches -- serve as the primary sales marketing lead for Golf, Major League Baseball, NBA and College Basketball, all key revenue drivers for CBS Sports Digital.  Present and position strategy surrounding sport launches to sales teams, while managing sponsorship ideation and execution for these sports. 

  • CBS Sports HQ -- recently launched in February, CBS Sports HQ is a new 24/7 Sports News and Information digital/OTT network, headquartered in the Fort Lauderdale office. The candidate will work with the HQ team to integrate sponsorships tied to Golf, Major League Baseball, NCAA Basketball, and the NBA.  

  • NCAA Basketball Tournament -- during one of the biggest months in sports, the candidate would lead the partnership  with Turner, on all of their March Madness related bracket games and sold sponsorships housed on CBSSports.com as part of a joint venture.

Qualifications:
Required:
  • College degree and minimum of 5 years related experience required in digital media and/or sports marketing

  • Must be incredibly detail-oriented and organized, a creative thinker and have strong interpersonal skills

  • Background in sports marketing and/or agency experience

  • Ability to travel to outside sales offices, primarily New York, but also including Chicago, LA, Detroit


Preferred:
  • Affinity for sports, as a fan or with playing experience

  • Knowledge of lead generation and audience targeting

  • Strong verbal and written communication skills 

  • Strong work ethic. Prepared to go “above and beyond” to get the job done

  • Ability to lead/own projects

  • Excellent interpersonal skills and capability to build productive relationships across the business and all levels of management as well as with third parties

  • Ability to effectively prioritize and manage multiple projects simultaneously.


EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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