Digital Writer/Producer, The Drew Barrymore Show

Ref#: 36714
CBS Business Unit: CBS Interactive
Job Type: Full-Time Staff
Job Location: New York, NY, US

About Us:

CBS Interactive, a division of ViacomCBS, is the world’s largest publisher of premium digital content and a perennial top 10 Internet company. CBS Interactive’s brands span popular categories like technology, entertainment, sports, news and gaming.

Properties include the websites, apps and streaming services of the CBS Television Network such as the CBS All Access subscription service, CBS News Digital platforms including the 24/7 digital news network CBSN, and CBS Sports Digital brands including the 24-hour streaming sports news network CBS Sports HQ, as well as digital-first properties in key content verticals, including CNET, ZDNet,, GameSpot,, Metacritic and Chowhound.

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Brand Overview:
Drew Barrymore is bringing a new voice to daytime TV and digital. Drew’s new multi-platform show will be fun, informative and inspiring. We’re looking for a writer/producer who is especially good at turning fast /  clean copy, and can create content for any platform.

Role Details:
The writer/producer’s first responsibility will be to write copy to accompany videos and other content on the website, but should also be able to create lists of ideas for digital content and help execute those ideas.

Your Day-to-Day:
  • Write copy to accompany show content and digital originals on the website
  • Ensure all onsite copy and content is optimized for SEO
  • Brainstorm and execute ideas to extend show content and bring it to life across multiple platforms
  • Pitch ideas for digital video shoots and help transform show ideas to adapt to digital platforms
  • Pitch content to partners and affiliates
  • Package content for social
  • May include occasional or scheduled shifts that require night and weekend work around big events
  • Additional other duties and responsibilities as assigned
Key Projects:
  • Work with the Director of Digital Content and the showrunner to build a strategic plan to grow audiences on the website
  • Work with Director of Digital Content to create a workflow for writing articles to accompany videos
  • Collaborate with the Director of Digital Content, showrunner and talent to create the voice and tone of the website
  • Strategize and produce relevant editorial collaborations with the goal to amplify our message and grow our audience
What you bring to the team:
You have -
  • 3+ years experience writing or producing digital content
  • 2+ years experience growing audiences
  • A fanatic of pop culture, news, lifestyle and positivity
  • Willingness to work early morning hours, late nights, and on weekends, if necessary
  • A love for calculated improvisation and pivoting as opportunities develop
  • Prior experience with Drupal or similar CMS and SEO optimization

You might also have -
  • A keen awareness of a digital media landscape that is constantly evolving and adapting as technology changes and audiences shift their attention
  • An undeniable appetite and enthusiasm for working in an environment that can be different every day—and an unmistakable sense of urgency and ambition
  • Experience working closely with celebrities and influencers and strong relationships with both talent and other media professionals for collaborations
  • Bachelors in media, entertainment, journalism or other related fields
  • A positive outlook on life and a desire to spread positivity in service or our audience
EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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