Digital Sales PlannerApply
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
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Our team is a diverse and agile group responsible for supporting our Internal Marketing teams in planning and executing the digital advertising campaigns for CBS products.
The Digital Sales Planner will be responsible for supporting the sales team in planning and executing the digital advertising campaigns of CBS Interactive media clients. This individual will work with a designated Sales team to ensure flawless campaign planning and execution as well as provide optimal client service support for assigned Advertisers and Agencies. The Digital Sales Planner will serve as the primary point of contact for client inquires and requests pertaining to their advertising programs. This includes: preparing sales proposals and client presentations, collecting and presenting research information, providing the clients with information concerning rates, advertising creative deadlines, technical specifications, and inventory availability.
Assist Account Manager with preparation of sales proposals and have a clear understanding of client expectations and KPI’s
Attend and participate in campaign creative kick off calls
Work across functional groups such as Sales, Yield, Product, and other teams to assist in the creation of client proposals, presentations, and Media Plans.
Verify inventory availability throughout the sales process
Create internal Orders and Insertion Orders and adhere to defined business processes
Enter Insertion Orders in Operative One order management system and manage order through approval process
Communicate ad specifications and creative lead times to Advertisers/Agencies
Collect creative from client, verify they are within specifications
Provide sales administrative/account related support
Work closely with clients to maximize effectiveness of their advertising campaigns.
Effectively work with functional groups such as Sales, Yield, Campaign Managers to optimize campaigns to meet performance objectives