Data Insights Analyst

Ref#: 31239
CBS Business Unit: CBS Interactive
Job Type: Full-Time Staff
Job Location: New York, NY, US

About Us:
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

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Data plays a central role at CBS Interactive, and as part of the Data & Insights Group (DIG), our Measurement Operations team is a crucial part of our success. It drives business, product, and operational decisions by providing rich data, strategic insights and analytical products. We are looking for an analyst who is passionate about data and entertainment and who thrives in a dynamic and fast-paced environment. The position is anchored around our growing distribution business that offers CBS content on multiple access points, including its increasing Originals’ slate with shows such as Star Trek: Discovery, The Good Fight and Strange Angel to name a few.

The ideal candidate should have the interest and ability to take on highly technical analyses and measurement implementations. This requires researching, reporting, presenting and ultimately providing decision support services and actionable insights to the business, as well as ensuring that all implementations conform to our data governance standards. Sources of data include Adobe Omniture, as well as internal sources and data provided by the distribution partners themselves.

Your Day-to-Day:

  • Build and manage dashboards showing the health of key business metrics across platforms like desktop web, mobile web, mobile apps, connected over-the-top devices for each distribution point

  • Create standardized reports that provide a holistic view of content consumption across all access points and devices using multiple data sets

  • Guide implementation and delivery of usage data on vMVPD products as well as internet TV platforms

  • Assist in defining consistent data points and KPIs and formulate methods to analyze them across multiple sources and data sets

  • Work with CBSi distribution team, distributors and vendors to make sure all measurement requirements are being met

  • Perform quality assurance audits on the data coming from external sources

  • Assist in troubleshooting data quality issues and work with engineering and implementation to fix bugs

  • Cater to ad-hoc data needs for distribution team

What you bring to the team:
    • BA/BS - Completed

    • MUST HAVE 2-3+ years experience in web analytics

    • Experience with web analytics tools such as Adobe Analytics (Omniture) or Google Analytics

    • Understanding of web, native app, video measurement technology and standards

    • Proficient with analytical tools and languages supporting data analysis, reporting, and multi-dimensional visualization - Excel, Microsoft Office, Google Collaborative Apps (Docs, Sheets, Slides), Tableau or comparable BI tools

    • Experience extracting data from databases using SQL, merging datasets and applying data visualization

    • Detail-orientation with a penchant for data accuracy and good grammar

    • Exceptional communicator across all levels of the organization; able to effectively tell stories with data and present findings to a non-technical audience

    • Interest in Technology, Media and Distribution business as well as business acumen

    You might also have:

    • Strong mathematics, statistics background

    • Knowledge in R and/or Python

    • Familiarity with Adobe Federated Analytics

    • Working history in digital media – particularly television or digital content

    • Experience using project management tools like those from Atlassian (JIRA, Confluence)

    • Experience using Google Cloud Platform (BigQuery)

    • Experiences with 3rd-party syndicated audience measurement services (comScore, Nielsen)

EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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