Campaign Coordinator

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Ref#: 35358
CBS Business Unit: CBS Interactive
Job Type: Full-Time Staff
Job Location: London, United Kingdom

About Us:
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

Check us out on The Muse, Instagram and YouTube for an inside look into 'Life At CBSi' through employee testimonials, office photos and company updates.
Description:

Main Tasks and Responsibilities:


  • To understand client needs and ensure campaigns are delivered to the agreed campaign lead definition 
  • Create integrated campaign plans to achieve campaign objectives
  • Manage all aspects of campaign set-up and ongoing campaign execution
  • Brief and train Telemarketing teams to execute against elements of the campaign plan
  • Ensure delivery with accuracy and quality leads across all campaigns
  • Track and analyse campaign performance and offer solutions for improvement for best practise results 
  • To ensure full briefing, re-briefing and 1-2-1 sessions and follow best practise procedure with Telemarketers


Production


  • Design, develop and make changes to html email creative and registration pages.
  • Understand manage and implement using the internal systems (UPS) and Adobe Campaign to ensure the best user experience and to capture and track activity for analysis & reporting.
  • Responsible for TM Script generation.


Campaign Management:


  • Working with the sales team  to understand client needs and sales objectives
  • Create campaign plans & schedules to achieve campaign goals.
  • Manage all aspects of campaign set up and ongoing campaign execution 
  • Email broadcasting using an email delivery system 
  • Telemarketing campaign management to ensure on target performance and delivery
  • Develop detailed post campaign reports and provide recommendations on how to improve results
  • Plan your TM agents effectively with the Lead Gen Manager giving as much time and information as possible 
  • Build lasting relationships with your designated agents raising their productivity on campaigns
  • Working with sales team to provide industry knowledge and trouble shoot difficult clients
  • Lead Checking and Quality Control on final lead delivery to sales/clients

Qualifications:
Experience
  • Proven campaign management experience ideal
  • Proven record of managing 1 or more people
  • An understanding of digital marketing and lead generation techniques
  • Ideally experience managing Telemarketing or Call Centre campaigns 
  • Social Media Marketing experience preferable
Background

Education: Background in Marketing and/or Advertising

Competencies for Success:
  • Attention to Detail
  • Customer Focus
  • Passion for all IT matters
  • Passion for Digital Marketing
  • Timely Decision Making
  • Time Management
  • Organising
  • Written Communication
  • Functional /  Technical Skills
  • Problem Solving
EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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