Associate Social Media Producer-Roadshow

Ref#: 35721
CBS Business Unit: CBS Interactive
Job Type: Full-Time Staff
Job Location: Burbank, CA, US

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Role Details:
CNET’s Roadshow is seeking someone equipped and excited to bring its coverage of the automotive industry to audiences, regardless of where they may be on the internet. They will support the efforts of Roadshow’s Social Editor to help promote content across a number of channels, including but not limited to Facebook, Twitter and Instagram. They will have a particular focus on producing content specifically for social channels, whether it be shortform video for a tweet or vertical clips and stills for Instagram Stories. 

This person will get the opportunity to work with Roadshow’s editorial and video teams to help develop promotional campaigns for features and reviews, in addition to reacting to developing stories in real time and help capitalize on opportunities to inform and entertain Roadshow’s followers.

A strong knowledge of and passion for the automotive industry is a must, from the ups and downs of Tesla’s production efforts to the extravagant muscle cars we all dream of owning one day. This knowledge will inform the candidates’ ability to engage directly with readers and help sculpt how Roadshow presents its reporting and reviews.

Your Day-to-Day:
  • Managing the posting and audience engagement across Roadshow’s social media presence, including but not limited to Facebook, Instagram, Twitter and Youtube.
  • Helping identify and produce social-focused video content to reach audiences across the aforementioned platforms.
  • Keeping a finger on the pulse of the automotive industry, and helping Roadshow’s editorial and video teams know what’s trending.
  • Offering feedback on Roadshow’s coverage to maximize its potential to reach a wide audience online.
  • Coordinating crosspromotional efforts with your teammates working with CNET and other CBSi properties.
  • Keeping tabs on emerging platforms and new opportunities for Roadshow to expand its social presence.
Key Projects:
  • Developing Roadshow’s multimedia efforts across its social channels: From video on Facebook to YouTube community posts, this role will help go beyond text to reach Roadshow’s audience.
  • Experimenting with new platforms and opportunities and finding creative solutions to reaching new audiences on established platforms.
  • Raising the profile of Roadshow’s presence on Instagram and continuing its rapid growth.
  • Helping raise awareness for Roadshow’s event coverage and on-the-ground efforts for major automotive shows and events.
What you bring to the team:
You have -
  • 2+ years experience contributing to social media presences of publishers or brands.
  • Experience scripting and editing video for social platforms or for publishers.
  • Experience creating promotional graphics or other materials within Photoshop.
  • Ability to work with remote colleagues.
  • Experience writing copy for social platforms.
  • A desire to experiment, measure success and expand upon what works on new or established platforms. 
  • Strong organizational skills.
You might also have -
  • Experience editing video for social audiences.
  • Familiarity with managing YouTube accounts.
  • Copyediting experience and a knack for AP Style.
  • Knowledge of SEO fundamentals.
  • Experience with metrics tools like Facebook Insights, Omniture, CrowdTangle.
EEO Statement:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

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