Associate Marketing Manager

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Ref#: 31950
CBS Business Unit: CBS Interactive
Job Type: Full-Time Staff
Job Location: New York, NY, US

About Us:

CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

 
Check us out on The Muse, Instagram and YouTube for an inside look into 'Life At CBSi' through employee testimonials, office photos and company updates.
Description:
Key responsibilities include:

Segmentation, Engagement, and Loyalty


Execute retention and winback campaigns to drive subscriber growth across direct-to-consumer online marketing channels across owned, earned and paid tactics, with a focus on email, push and on-site marketing.



Create segmented customer communications to subscribers to drive engagement such as welcome and onboarding communications, updates on new product and feature launches, communication of benefits or exclusives and drive engagement with new content.  



Assist with the development of campaign planning, including creative briefs, calendar management, working with the creative team to develop assets and partners with marketing operations for campaign execution.



Manage the workflow closely with project managers to assure deliverables will be ready in time for campaign launches.



Support ongoing testing for each channel and segment to ensure continued innovation and optimization for engagement and retention.



Support growth of loyalty programs to increase retention, driving strategy and testing various benefits and rewards.


 

Retention and Winback


Execute marketing programs for customer retention and winback marketing.



Support ongoing winback campaigns to expired subscribers across online marketing channels, including segmentation and testing to optimize response and conversion metrics.



Support cross-channel expired subscriber communications via on-site placements, banners and external retargeting in paid channels.


 

Retention Trend Analysis and Reporting


Analyze marketing campaign performance and trends. Produce and present reports to understand effectiveness and ROI.


 

Support development of forward-looking research to help inform retention strategy.

Qualifications:

Education and Experience:

 

  • Bachelor’s degree.

  • 2+ years direct marketing experience required, minimum of 1 year digital marketing experience

  • Experience driving paid revenue from a subscription product preferred, specifically online subscription experience is a plus

  • Understanding of e-commerce marketing for a B2C product

  • Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities.

  • Strong critical thinking and analytical capabilities, particularly in customer segmentation

  • Understanding of AB/MVT testing

  • Self-motivated and results oriented  with a high regard for attention to detail

  • Excellent oral and written communications skills

  • Passion for entertainment and television

  • Experience working in the entertainment industry a plus

  • Must successfully pass a background check

EEO Statement:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

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