Associate Marketing Manager, Originals

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Ref#: 35392
CBS Business Unit: CBS Interactive
Job Type: Full-Time Staff
Job Location: Burbank, CA, US

About Us:

CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

 
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Description:
Division Overview:
Our Marketing, Distribution & Operations team within the CBS Digital Media group is charged with distribution and monetization of premium CBS content across the spectrum of digital partnerships and business models. These include our direct-to-consumer subscription service CBS All Access, ad-supported streaming across our CBS digital properties and CBS Audience Network partner sites such as YouTube, MSN and Yahoo, transactional digital storefronts such as iTunes and Amazon as well as digital MVPD products and partnerships.

We are a diverse and agile group that works in an exciting and fast-paced environment, working cross-functionally across different departments and partnering with multiple technology/distribution partners to ensure that we deliver CBS content to consumers, however and wherever they want to consume it. 

Role Details:
The Associate Manager, Originals facilitates the execution and analysis of CBS All Access Original Series marketing campaigns, delivering new audiences and subscribers for CBS All Access. 

Your Day-to-Day:
  • Collaborate with cross-functional teams on go-to-market implementation in our owned, earned and paid media channels
  • Manage organization and trafficking of creative assets, working with internal teams and external agencies to ensure timely delivery
  • Conduct analyses of Originals marketing campaign performance
  • Maintain essential campaign documents including calendars, one-sheets and decks
  • Identity incremental strategic opportunities to enhance marketing campaigns and drive viewership as well as acquisition
  • Research industry trends and conduct competitive analyses to help inform decision making
Key Projects:
  • Go-to-market support for our growing slate of CBS All Access Original Series 
  • Creation and maintenance of campaign tracking documents
  • Lead execution of marketing plans across select Original Series
  • Assist in reevaluating current processes, including budget maintenance and asset organization, to identify areas of improvement
Qualifications:
What you bring to the team:
You have -
  • Bachelor’s degree in marketing, communications or similar field
  • 3+ years working in marketing or entertainment
  • A team player attitude
  • Stellar organizational skills with an ability to prioritize and manage workload
  • Strong verbal and communication skills with a keen attention to detail
You might also have - 
  • Prior experience working for a video streaming service
  • A demonstrated passion for premium entertainment
  • Prior experience in a creative agency and/or a media agency a plus
EEO Statement:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

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