Associate Manager, Retention Marketing, CBS All Access

Ref#: 36184
CBS Business Unit: CBS Interactive
Job Type: Full-Time Staff
Job Location: New York, NY, US

About Us:

CBS Interactive is the premier online content network for information and online operations of ViacomCBS as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

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Role Details:
We’re looking for a passionate Associate Marketing Manager with experience in digital marketing to help support marketing planning for the CBS All Access Retention team, with the goal of driving engagement with our current subscriber base and lower churn.

The role will support planning and execution of retention campaigns across all online marketing channels for all CBS All Access markets. To achieve the above goals, this position will work closely with cross-functional teams within CBSi.

Your Day-to-Day:
  • Execute retention and winback campaigns across email, mobile and on-site channels to drive engagement, such as onboarding touchpoints, communication of benefits or exclusives and engagement with new content.
  • Assist in the creation of programs for customer renewals, including segmentation and testing to drive trial-to-paid conversion, subscriber engagement and ultimately retention.
  • Support the creation and execution of the retention marketing strategy for CBS All Access International markets.
  • Manage the development of campaign planning, including creative briefs, calendar management, working with the creative team to develop assets and also partnering with the marketing operations team for campaign execution.
  • Manage the workflow closely with project managers to assure deliverables will be ready in time for campaign launches.
  • Support ongoing testing for each channel and segment to ensure continued innovation and optimization for engagement and retention.
  • Retention trend analysis and reporting.
  • Analyze marketing campaign performance and trends. Produce and present reports to understand effectiveness and ROI.
What you bring to the team:
You have - 
  • Bachelor’s degree
  • 2+ years direct marketing experience required, minimum of 1 year digital marketing experience
  • Experience driving paid revenue from a subscription product preferred, specifically within the OTT, Entertainment Content, and SVOD industry
  • Experience managing customer retention programs a plus
  • Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities
  • Self-motivated and results oriented with a high regard for attention to detail 
  • Strong critical thinking and analytical capabilities, particularly in customer segmentation
  • Understanding of AB/MVT testing 
  • Excellent oral and written communications skills
  • Passion for media and entertainment industry 
EEO Statement:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

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