Associate Manager, Integrated Marketing

Ref#: 34797
CBS Business Unit: CBS Interactive
Job Type: Full-Time Staff
Job Location: Burbank, CA, US

About Us:

CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

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Division Overview:
The Entertainment Site Strategy team is seeking an Associate Manager to join our growing team. Site Strategy is a part of the larger CBS Interactive Integrated Marketing team that oversees advertising solutions for the CBS portfolio of premium brands. 

The Entertainment Site Strategy team is responsible for developing and advancing sponsorship strategy for CBS Digital Entertainment brands, empowering and educating Integrated Marketing and Sales on Entertainment solutions for brands, and innovating and improving our digital offerings in response to evolving client needs. The Site Strategy team manages the sales process from ideation to execution. 

Role Details:
The ideal candidate is highly organized, solutions-oriented, and thrives in this fast-paced and quickly evolving marketplace. This role will support and specialize in post-sales, helping to manage the execution of multiple activations.

Your Day-to-Day:
  • Work closely with many groups across CBSi to ensure every program we sell is in alignment with the CBS’ brand and is approved by all appropriate parties
  • Once a program launches, closely monitor and recommend/coordinate any necessary adjustments to content or paid strategies to ensure peak performance for our clients
  • Execute and coordinate paid marketing campaigns across all digital platforms
  • Support delivery of sponsorship programs from start to finish - from ideation, to delivery, to recap reports and positioning for renewals
  • Participate in brainstorm sessions bringing innovative proactive ideas forward that align with CBS’ strategic initiatives and audience while organically integrating the advertiser
  • Be an Entertainment content expert, recommending executions and formats internally and externally that will resonate with audiences. The ideal candidate is always a step ahead of the next trend.
  • Act as a key resource to the Sales and Integrated Marketing teams, providing insights and support that bring value to the entire Sales and Marketing org
Key Projects:
  • Collect necessary data points from various teams and analytics platforms used at CBSi for campaign reporting purposes
  • Create comprehensive wrap reports for clients, understanding how best to position and explain campaign delivery to advertisers in a clear and concise way
  • Act as an evangelist across Digital Entertainment ad product platforms across all our brands and day parts, including Day Time, Late Night, Prime, Alternative, Specials, All Access, Inside Edition, Entertainment Tonight, ET Live, Rachael Ray, The Doctors, and Dr. Phil.
What you bring to the team:
You have -
  • Bachelor’s degree and a minimum of 2 years experience in digital media, or relevant marketing or analytics field
  • Experience working on custom content programs that run on digital or linear platforms
  • Experience in paid digital media marketing across the social platforms
  • Strong project management abilities
  • Extremely detail-oriented and organized
  • Positive, solutions-oriented attitude
  • Ability to effectively communicate and collaborate with a variety of stakeholders
  • Familiarity with digital media and ability to generate perspectives on overall media landscape (TV, Audio, OTT, Emerging Trends)
You might also have -
  • Experience within the Entertainment Industry is preferred
  • Experience working with/on Sales or Integrated Marketing teams
  • Photoshop and/or video editing skills (for minor changes to programs on the fly)
  • Strong copywriting skills
  • Data storytelling and communication skills and a keen understanding of how to craft and evolve narratives
  • Strong skills in PowerPoint & Excel
  • Ability to quickly learn and adopt internal processes
EEO Statement:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

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